Strategy Research

SIS International Research is a recognized global leader in Strategy Research and Market Intelligence.  For over 35 years, we have provided strategic business research to many of the world’s largest and most influential companies.

SIS Strategy Market Research

Seeking to achieve a sustainable, competitive edge in the market?  Need to understand targeted and nuanced intelligence of your competitors?  Pursuing M&A and seeking Targets (or Buyers) as part of your growth initiatives? SIS Strategy Market Research can help.

SIS International Research is a founding pioneer and recognized leader in the discipline of Market Intelligence (MI) Research.  Since 1984, SIS International has provided strategic business research to many of the world’s largest and most influential companies.

SIS International Research’s Strategy Market Research Division works closely with our clients to help them win in their respective markets.  Having worked with Fortune 500 companies for the last three decades, SIS has established a solid reputation in brand equity analysis, strategic advisory, competitive intelligence and M&A Due Diligence research, among other major service offerings.

How? By leveraging our:

Integrated Research & Intelligence

When effectively integrated, market research (MR) and market intelligence (MI) provide a powerful management tool for executive decision making. Most important, robust complementary CI and MR initiatives will enable your executives to avoid surprises, identify threats, vulnerabilities and opportunities, forecast and anticipate future competitor actions, and out-think the competition.

Our analyses and access to information help organizations to evaluate their underlying market assumptions, allowing them to plan for, and even simulate, a myriad of future market scenarios. It also enables them to assess current and future investments, manage risks, provide new ideas on business operations, and improve their reaction time to industry developments.

Our service offerings include:

  • Brand Equity/Brand Health Research
  • Competitor Benchmarking Research
  • Business Intelligence & Competitive Intelligence Services
  • Competitive Analysis Training
  • Export Potential Assessments
  • Global Knowledge Teams: Retainer Services
  • Global Market Intelligence Tracking Service
  • Intelligence Answering™
  • Market Entry / Market Sizing / Market Opportunity
  • Market Tracking and Monitoring
  • Mergers & Acquisitions Due Diligence Research
  • ROI Analysis
  • Sales and Demand Forecasting (Market Potential)
  • Strategic Planning Research / Strategic Sourcing
  • Strategic Intelligence Network Development
  • Contact Us Today to learn more about how SIS Strategy Market Research can help your business win!

Our Credentials

  • Over 35 years’ experience and expertise in MI project work

  • Our successful partnerships with over 70% of the Fortune 500 and many of the world’s most influential companies
  • Extensive thought leadership, including 3 books authored by SIS staff and published by the American Management Association
  • Founding member of SCIP, the industry body for MI, in 1986
  • Our founding principles originating from our beginnings as a strategic research consultancy

Business Writing Company

Business Writing Company

We provide Strategic Business Writing solutions for corporations to boost your performance.
Competitive Intelligence Services

Competitive Intelligence Services

Discover how Competitive Intelligence can boost your business and create Competitive Advantages.
Competitive Intelligence Training and Strategy

Competitive Intelligence Training and Strategy

We train companies to gather and analyze information about competitors and markets.
Go-To-Market Strategy

Go-To-Market Strategy

SIS provides comprehensive Go-to-Market Strategy solutions.
Lead Generation Firm

Lead Generation Firm

B2B Lead Generation Solutions gauge the interest of qualified prospects for them to learn about a product or service.
Market Entry & Opportunity Research

Market Entry & Opportunity Research

SIS is a leading global Market Research and Strategy Consulting firm, providing comprehensive Market Opportunity and Entry strategies.
Market Entry, Feasibility and Sizing Studies

Market Entry, Feasibility and Sizing Studies

SIS is a leader in Market opportunity, sizing and strategic feasibility studies worldwide.
Market Intelligence

Market Intelligence

Learn more about Market Intelligence and how it can benefit your organization's strategy and performance.
Market Landscape Research

Market Landscape Research

Market Landscape research provides data, trends, analysis and forecasts on an industry to assess strategic opportunities or threats.
Mergers and Acquisitions Research: Target Identification

Mergers and Acquisitions Research: Target Identification

Mergers and Acquisitions (M&A) Research can identify new opportunities for growth. Learn more about M&A Market Research and Strategy Research.
New Product Development Research

New Product Development Research

Product Development Research uncovers opportunities and customer feedback on new concepts.
Packaging Strategy Solutions

Packaging Strategy Solutions

Packaging Strategy is a process by which one keeps abreast of trends and formulate strategies that create competitive advantage.
Pricing Strategy Research

Pricing Strategy Research

We provide Pricing Strategy Research for companies to boost profitability worldwide.
Proof of Concept Research

Proof of Concept Research

Develop your next Proof of Concept with cutting-edge insights, strategies and data.
Scenario Planning Strategy Consulting

Scenario Planning Strategy Consulting

Scenario Planning examines the best outcomes and growth opportunities for your business.
Win/Loss Analysis

Win/Loss Analysis

Win Loss Analysis provides analysis why some sales are won while others are lost.
Strategy Research for Entrepreneurs

Strategy Research for Entrepreneurs

We deliver insights and strategies to entrepreneurs launching new products and entering new markets.