Benefits of Conducting Focus Groups in New York City (NYC)

Conducting focus groups in SIS International’s state-of-the-art facilities in New York offers numerous advantages for businesses looking to gain deep insights into consumer behavior, preferences, and perceptions. Here are the key benefits:

Enhanced Data Quality: SIS International’s facilities are equipped with advanced recording and observation technologies, ensuring that every aspect of the focus group session is captured accurately. This high-quality data collection allows for detailed analysis and gives businesses reliable insights to inform strategic decisions.

Professional Moderation: Our focus groups are led by experienced moderators skilled in facilitating discussions and probing deeper into participant responses. This professional moderation ensures that the discussions remain productive, uncovering nuanced insights that might be missed in less structured settings.

Diverse Participant Recruitment: SIS International can recruit various participants representing various demographics and market segments. This diversity is crucial for businesses seeking to understand different consumer perspectives and develop strategies that appeal to a broad audience.

Comfortable and Controlled Environment: Our facilities provide a comfortable, controlled environment that encourages open and honest discussions. Participants feel at ease, which leads to more genuine responses and valuable feedback. The controlled setting also minimizes external distractions, ensuring the focus remains on the discussion topics.

Immediate Insights: With our facilities’ advanced technology, businesses can receive immediate insights from focus group sessions. Observers can watch live sessions through one-way mirrors or remote viewing setups, enabling real-time analysis and quick adjustments to the discussion guide if necessary.

Comprehensive Analysis: SIS offers comprehensive analysis services, including transcriptions, thematic analysis, and detailed reporting. Our expert analysts can identify key trends, themes, and actionable insights from the focus group discussions, providing businesses with a clear understanding of consumer attitudes and behaviors.

Flexibility and Customization: Our facilities are designed to accommodate various focus groups, from small, intimate discussions to more extensive sessions. Businesses can customize the setup and format of the focus groups to suit their specific research needs, ensuring that the sessions are aligned with their objectives.

Enhanced Strategic Planning: The insights gained from focus groups conducted in SIS International’s facilities can significantly enhance strategic planning. Businesses can use detailed consumer feedback to refine their products, services, and marketing strategies, ensuring they meet the needs and expectations of their target audience.

Focus Groups in NYC

With an in-house staff of trained recruiters and a national panel of research participants, SIS is fully equipped to recruit a broad range of consumer and B2B respondents, including:

Focus Groups and In-Depth Interviews

Despite the exciting innovations technology has brought to the research industry, traditional focus group discussions and one-on-one interviews are often the best way to elicit actionable insight from target consumers. SIS International offers full-service focus group planning – including screener and discussion guide development, recruitment, and project management in each of our wholly-owned global offices.

We can recruit:

• Consumers
• C-Level Executives
• High Net Worth Individuals
• Healthcare and Dental professionals

SIS has on-staff moderators and report writers whose experience and skill set best meet our client’s needs. This broad range of in-house staffing and resources, which includes bilingual moderators fluent in Spanish, Mandarin, and German, allows SIS to offer superior cost-competitiveness and quality to our clients.

Our Vast Expertise in Conducting Focus Groups in New York City (NYC)

With over 40 years of experience in market research, SIS International has established itself as a leader in conducting focus groups across various industries and markets. Our deep understanding of focus group methodology and our commitment to delivering high-quality insights ensures our clients receive the valuable information they need to make informed decisions. Here are some key aspects of our expertise:

1. Industry-Specific Knowledge: We have conducted focus groups for prestigious clients, including Petrobras, Pfizer, Novartis, Dell, Colgate-Palmolive, and Boeing. This industry-specific knowledge allows us to tailor our focus group sessions to address each sector’s unique challenges and opportunities. 
2. Experienced Moderators: Our team of skilled moderators is one of our greatest assets. Each moderator brings years of experience leading focus groups and is adept at creating an environment that encourages open and honest dialogue. They are trained to probe deeper into participant responses, uncovering the underlying motivations and attitudes that drive consumer behavior. 
3. Comprehensive Recruitment Capabilities: Successful focus groups depend on having the right participants. Our recruitment team excels in identifying and screening individuals who match the specific demographic and psychographic profiles required for each study. 
4. Advanced Facilities and Technology: Our state-of-the-art focus group facilities in New York and other locations are equipped with the latest technology, including high-quality audio and video recording equipment, one-way mirrors, and remote viewing capabilities. These advanced facilities allow for unobtrusive observation and ensure that every detail of the discussion is captured for thorough analysis. 
5. Customized Research Design: We understand clients’ unique needs and offer customized focus group solutions. From developing discussion guides to selecting participants and analyzing data, we tailor every aspect of our focus group research to align with our clients’ objectives. 
6. Multinational Expertise: Our expertise extends beyond domestic markets. With offices and partners worldwide, we have conducted focus groups in numerous countries, providing our clients with a global perspective on consumer behavior. Our international reach and understanding of diverse cultural contexts enable us to deliver relevant insights across different markets, helping businesses expand and adapt their strategies globally.
7. In-Depth Analysis and Reporting: Our commitment to delivering actionable insights is reflected in our rigorous analysis and reporting processes. After each focus group session, our research team meticulously reviews the data, identifying key themes, trends, and patterns. We provide comprehensive reports that include detailed findings, strategic recommendations, and illustrative quotes from participants, helping clients to understand and apply the insights effectively.

Facility Location: New York City (NYC)

11 E 22nd Street, Floor 2, New York NY 10010     T: +1(212) 505-6805

Location Highlights:

• Flatiron District in Manhattan, steps away from the historic Flatiron building and close to Madison Square Park and Union Square
• Centrally located in the heart of New York City, a major global city and the largest city in the United States
• Convenient to numerous transportation options
• Located between Broadway and Park Avenue on 22nd street, next to the “Key Bank”
• Broadway Local R Train – 22/23rd Station
• Eastside local 6 train- 23rd and Park Ave Station
• Westside local 1 train – 23rd and 6th Avenue Station

Our Facilities

SIS owns and operates focus group and in-depth interview facilities in many of our global offices. Highlights of our capabilities include:

• Video streaming
• Moderators on-staff
• Translation and multilingual recruiting

• One way viewing mirrors
• High definition video recording
• Studio quality audio recording