Africa Market Research
Market Research in Algeria, Africa
Market Research in Angola
Market Research in Botswana
Market Research in Burkina Faso
Market Research in Burundi
Market Research in Cabo Verde
Market Research in Cameroon
Market Research in Chad
Market Research in Comoros, Africa
Market Research in Cote d'Ivoire
Market Research in Djibouti
Market Research in Egypt
Market Research in Equatorial Guinea, Africa
Market Research in Eritrea, Africa
Market Research in Eswatini, Africa
Market Research in Ethiopia, Africa
Market Research in Gabon, Africa
Market Research in Ghana, Africa
Market Research in Guinea-Bissau, Africa
Market Research in Kenya, Africa
Market Research in Lesotho, Africa
Market Research in Liberia, Africa
Market Research in Libya, Africa
Market Research in Madagascar, Africa
Market Research in Malawi, Africa
Market research in Mali
Market Research in Mauritania, Africa — an Overview
Market Research in Mauritius — Island off Africa's East Coast
Market Research in Morocco, North West African Continent
Market Research in Mozambique
Market Research in Namibia
Market Research in Niger, Africa
Market Research in Rwanda, Africa
Market Research in Senegal, Africa
Market Research in Seychelles, Africa
Market Research in Sierra Leone, Africa
Market Research in Somalia, Africa
Market Research in Sudan, Africa
Market Research in Tanzania
Market Research in the Central African Republic
Market Research in the Congo
Market Research in The Gambia, Africa
Market Research in Togo, Africa
Market Research in Tunisia, Africa
Market Research in Uganda, East Africa
Market Research in Zambia, Africa

Africa is projected to experience continued economic growth in the years ahead as investments increase, especially from China, Korea and Japan.
While nations rich in resources have traditionally been the object of investment interest, many other African economies present opportunities. New services and manufacturing sector investments are growing continent-wide, with hundreds of new projects in the works.
Opportunities and Challenges in Africa
International companies are launching products in Africa, developing competitive advantages, and growing at a fast pace.
Market Research and Strategy Consulting can uncover opportunities for your business in Africa. For example, the number of High Net Worth Individuals is on the rise, and many of them gravitate toward the banking hub of Mauritius which has become a financial center of African trade. Countries in Africa have growing populations, and the population of Africa is over 1.2 billion people. Africa has seen major growth in smart phones and mobile device ownership. Rising wages and growing domestic economies mean larger consumer markets in which to launch and position new products.
Low commodity prices and fluctuating global oil prices have negatively affected the African economy recently. China, a major investor in African development, is experiencing economic slowing, as well. The potential spread of Ebola could hurt tourism and transportation interests if it spreads further.
Despite these challenges, much is being done to improve and stabilize governance, and implement social changes in Africa that will make it more attractive to companies. South Africa has the strongest economy on the continent and many companies there are examining the market potential of other African nations.
About Market Research in Africa
SIS International Research has extensive experience in Market Research in Africa. Research methods in Africa tend to be centered on traditional Face-to-Face research due to relatively lower internet penetration rates and other on-the-ground logistical considerations. For this reason, Qualitative Research Face-to-Face methods such as Focus Groups and In-Depth Interviews can be effective. Quantitative sampling can require deep knowledge of the local market, and some studies require sampling from village to village.
Our Market Research and Strategy Consulting studies offer valuable insight into many sectors of business development and examine the potential opportunities that exist. We continually research the pulse of African market dynamics, interact with key purchase decision makers, and regularly examine the demands and attitudes of consumers and companies.