B2B Ethnographic Interviews: In-person interviews help to understand behaviors, attitudes, motivations and preferences, and...
SIS is a premier provider of B2B market research and strategy intelligence solutions for many of the world’s most prestigious companies.
Managers and executives are often confronted with the need to understand how their Brand and Product names are interpreted by customers. In Brand Name Testing Market Research, we test and interpret how brand and product names impact purchasing decision...
Companies should have a means of identifying and tracking how loyal their current customers are and the extent to which they will continue with them.
SIS incorporates robust quantitative statistical components with other forms of information gathering to achieve our client’s research needs.
Desk research can aid the researchers in understanding a particular market or industry in order to ask intelligent questions during interviews.
A moderator and small research team will interview a respondent in their home environment for the purpose of observing their lifestyle and everyday behavior
Our in-house staff and wholly owned facilities make SIS a cost-competitive solution for qualitative research
In-Home User Test is a type of market research where products are provided to consumers to use in their homes as they would ordinarily use them.
There are situations where a personal In-Depth Interviews are the best, and sometimes the only method that makes sense for eliciting information.
Market Research for Design Companies SIS International Research provides comprehensive market research fieldwork services and participant recruitment services for Design Companies. Design Research Companies are faced with shaping the innovation and...
Will the same brand name, advertising, etc. be effective in all situations, or will marketing and promotional campaigns require multi country customization?
SIS offers companies a valuable and accurate look at their current performance.
The emergence of online bulletin and discussion boards has changed the qualitative research space significantly.
Qualitative Market Research, Quantitative Methods, Secondary Research, Analytics
Recruiting is one of the most important, and surprisingly difficult steps in conducting most qualitative (and much quantitative) market research
At SIS International Research, keeping up with rapid changes in the world of social media and mobile communications is imperative.
Trend Market Research Trend Market Research is the art of looking at what’s popular in the market right now. It is a stepping-stone to trend forecasting. Marketers use trend forecasting to look at the direction of today’s hot new products. Trend fore...