Consumers today, locally, regionally and globally are faced with a wide range of “advertising” online, print, media and through social networks.
Consumer lifestyles are influenced on a constant basis with advertising messages from their home, school, and work environment. SIS has expertise with innovative research methods that “tap into the consumers’ minds” and follow them through their customer journey.
What is Consumer Qualitative Research?
Qualitative research is an essential first step in the market research process. It helps marketers to understand the fundamental reasons behind consumer choices. Analysts conduct this type of research using unstructured questioning or observation. It complements quantitative analysis by explaining its results.
What is Consumer Quantitative Research?
Quantitative research gleans information from a healthy sample of individuals. This type of study emphasizes the measurement side of things. Researchers produce statistical records to measure a prevailing hypothesis or problem. Unlike qualitative analysis, quantitative research has a tight structure.