Consumer Research

//Consumer Research
Consumer Research 2017-04-07T00:23:39+00:00

Consumer Research

Consumer Market Research

These are exciting times to do business. Why? Because times are changing and so are the rules. Companies that sense emerging trends and adapt to the evolving mindset of today’s consumer, will not only survive, but thrive in the years ahead. To that end, SIS International Research is an invaluable ally. No one gets inside the mind of the modern consumer like SIS.

Consumers today, locally, regionally and globally are faced with a wide range of “advertising” online, print, media and through social networks. Consumer lifestyles are influenced on a constant basis with advertising messages from their home, school, and work environment. SIS has expertise with innovative research methods that “tap into the consumers’ minds” and follow them through their customer journey.

Since 1984, we’ve specialized in essential areas of consumer products, electronics, energy, cosmetics, pharma, automotive, travel, and more. Our business is allowing companies to connect with and retain their target customers.

We understand that navigating the contemporary business landscape is complex. Our sophisticated research methodologies, data and intelligence analysis, and unparalleled insight into ever-changing markets, cultures, and consumer mindsets, can make the difference for your company and position you well to succeed in this new and challenging era.

Technological advancements and changing customer demands have required businesses around the globe to instantaneously evolve in order to keep pace and remain relevant. SIS is ever-vigilant to changing trends and times. The next generation has its own ideas and requirements which must be addressed by companies which are serious about survival in this millennium. Allow SIS International Research to be your bridge to better business in this time of incredible opportunity.

SIS covers a wide range of industries for consumer research.

Advertising

  • In-depth interviews of executives who purchase advertising in Asia, Latin America, and Europe, evaluating how they spend their advertising budgets and their media needs.

Apparel

  • Quantitative study on apparel in the UK and Germany
  • Market study in the US for women’s apparel
  • Market study in the US for infant wear
  • Market study in the US for swimwear
  • Market study in the US for menswear
  • Market study in the US for fabrics
  • Market study for upscale women’s apparel and accessories
  • Market study for sneakers in Japan
  • Intercept study on mid-level apparel stores in France, Spain, and South Korea

Automotive

  • Global qualitative study of automobile drivers and consumers in Argentina, Brazil, France, Germany, Hong Kong, Italy, Japan, Malaysia, Netherlands, Norway, Puerto Rico, Singapore, Thailand, and the UK.
  • US survey of consumers to determine their attitudes about using premium gasoline
  • Conducted focus groups with consumers who have purchased high-end cars

Beverage – Non Alcoholic

  • Analysis of the market for Japanese coffee makers
  • Organized a discussion panel of mothers and single people for a juice manufacturer
  • Conducted focus groups for global beverage company
  • Market intelligence survey to determine the market size, potential, and optimum distribution of a drink product from Mexico into India

Beverages – Alcoholic

  • Conducted focus groups for a new beer can in the US
  • Quantitative study for a new product concept for beer in the US
  • Conducted focus groups for vodka in the US

Credit Cards

  • Conducted global quantitative study of consumer credit card usage in Europe, South Africa, the Middle East, Asia, and Latin America

Consumer Preference Studies

  • Quantitative study that determined consumer preferences for imaging equipment
  • Interviewed affluent women to study their spending habits
  • Conducted a study to determine whether or not a particular brand’s store conforms to its overall brand identity

Consumer Readership Studies

  • Evaluation of reading trends for publications in Latin America, determining who read selected magazines and their attitudes and level of usage

Competitive Intelligence Studies

  • Quantitative study covering the US, Puerto Rico, and the Dominican Republic to determine what competitive products are produced in those countries and how they are promoted
  • Business intelligence study about the competitive environment of the cutlery market in Europe and Latin America
  • Field research to locate and purchase competitive coffee maker products in the UK, Spain, and Germany
  • Evaluation of competitive air filtering systems for consumers in Italy, France, Germany, the UK, and Spain
  • Competitive evaluation of air treatment products and filtering systems
  • Competitor profiles of major consumer products firms: their global strategy, globalization of key products, global branding successes, and failures
  • Competitive analysis of the R&D departments of large consumer products firms
  • Market intelligence study covering apparel and infant wear offerings of mass merchandisers in the retail industry
  • Created a competitor profile for a major consumer products firm
  • Global strategy competitive assessment for consumer goods and packaged foods supplier
  • Analysis of the reorganization of a major player in the consumer products industry and its implications for the firm
  • In-store interviews with business owners in Chinatown, New York
  • Competitive Intelligence Study on the Contact Lens and Contact Solutions Markets in the US
  • Conducted a competitor analysis on the aroma care and insect killer markets in the US