Publications
SIS is a leading Global Market Research company. Explore our Publications.
This is your gateway to our latest research findings, industry insights, and expert analyses. Our publications cover a wide array of topics and sectors, reflecting our commitment to delivering valuable knowledge to our clients and the wider business community. Stay informed with our white papers, research reports, and thought leadership articles, all designed to help you navigate the complexities of today’s dynamic market landscape. Explore our extensive library and gain access to the critical information you need to stay ahead.
How to Conduct a Focus Group
A Focus group is \between 6 and 12 individuals with similar demographics who are brought together for a discussion on a “focused” topic.
The New Consumer in the Age of Coronavirus
Emerging in these unusual times is Gen C, a formidable new force in consumer culture. “Gen C” consists of people who care about creation, curation, connection, and community.
Scalable Business Market Research: 7 ways to build a scalable business
A scalable business maintains and improves profitability when the volume of sales increases.
Pivoting Your Business and Inflection Points
A pivot happens when a firm makes a fundamental change to its business. Firms usually do so after determining that a product isn’t meeting the needs of its intended market.
The Talent War in the Age of the Coronavirus
Applicants face more job competition, and there is a rivalry and talent war between large and small companies. It means a more challenging, competitive, and chaotic job search.
Making Your Business Recession-Proof
Small businesses can recession-proof their business by building their customer base and guarding their cash flow.
How Women in the 70s and 80s Rose to Senior Management
Businesses have made progress in advancing women’s careers. Gender equality in the workplace still has a long way to go.
Consumer Psychology and COVID-19
COVID-19 has altered every aspect of our lives. It changed the way we educate, socialize, exercise, and shop.
Buyer Behavior After Coronavirus – Consumer Market Research
Understand Buyer Behavior After Coronavirus from Consumer Market Research.
Generation Alpha Market Research
Generation Alpha Market Research What is Generation Alpha? There is a generation that makes up more than one in every … Read more
Air Travel Market Research: Rethinking the Airplane Cabin
Airlines are increasingly interested in enhancing the in-cabin experience. Air Travel Market Research can make companies more profitable. Learn more.
Global Energy Market Research: Supercritical Solutions for our Energy Future
In this report SIS endeavors to uncover evolving energy trends from a power equipment manufacturer’s point-of-view, particularly with regards to coal…
Lithium-Ion Battery Market Research
Learn about the Lithium-ion battery and the opportunities for the development of new products.
Growing Your Business in Japan
Learn more about Japan’s economic plan, exporting strategy, and how to grow your business in Japan.
Cybersecurity Market Research in the 21st Century
Cybersecurity is a new frontier and its importance in the energy sector and beyond will only grow in the coming years.
Motorcycle Market Research: BMW Motorrad Insights
Learn more how BMW Mottorad creates a lifestyle and brand image in a changing Motorcycle market.
Always Changing… An International Diaper Market Overview
View our White Paper on the Global Diaper Market.
AGAINST ALL ODDS – THE EMERGENCE OF GENERATION Y
Whether you’re a member of Generation Y or a bit older and interested in understanding and reaching out to Gen-Y, let SIS International be your bridge.
SIS Approach to Large Scale Quantitative Surveys
When fielding a survey for governmental purposes, or for large scale manufacturers, it is important for clients to consider the following factors…
Central Location Food and Beverage Testing Market Research
Central Location Food and Beverage Testing Market Research requires planning and a “roadmap” for the successful completion of projects.
How to Conduct Research for Luxury Brands
The challenge for the luxury brand mfg. is to find a research supplier that has a database of consumers, locally and globally, who purchase luxury brands.
How to Conduct High Net Worth Individual Research
High Net Worth Individuals (HNWIs) are important customers for many brands.
Decision Making and Market Research
In this fast paced world of technology and rapid decision making, it is important to have solid research methods that support your strategic and tactical decisions.
The Do’s and the Don’ts of in Home Usage Tests
In-Home Usage Tests are a tremendous opportunity to give you “first hand customer experience” to determine the following…
Generation Z Market Research
We recommend some of the following research methods to capture the thought process of Generation Z
What is Multi-Country Market Research?
Multi-country research is a highly specialized field and needs to execute by companies that have executed these surveys for many year.
What is Net Promoter Score?
The Net Promoter Score determines how loyal customers really are to any particular business. NPS can help boost a company’s brand and performance.
Education Testing Market Research
SIS International Research has been conducting educational research for the past 30 years in North America, Latin America, Asia, EMEA, Middle East.
SIS Approach to Channel Intelligence
Research throughout your channel pipeline will uncover the strengths and weaknesses of your projects and also deliver valuable competitive intelligence.
The Value of In-Store Market Research
Why conduct In-Store Research? Throughout the retail pipeline, manufacturers are at “arms length” away from what is going on at the retail level.
Market Sizing Strategies
Market Sizing is critical to understand new opportunities for growth. We provide several strategies for Market Sizing for your business growth.
Sensory Profiling Market Research
Sensory Profiling Market Research tests accurately measure consumers’ responses to your products and services.
Advertising Market Research and Testing
We provide Advertising Market Research and Testing solutions to maximize the performance of your ads.
Mood Market Research
Sensory Market Research provides data to make sense of phenomena and to create new strategic advantages.
Global Education Market Research
For the past 30+ years, SIS has specialized in the education sector in North America, Europe, Latin America, Asia and the Middle East.
Mass Transit Market Research
We provide Qualitative, Quantitative and Strategy Research for Mass Transit clients. Uncover insights to boost and satisfy your ridership.
Healthcare Market Research Recruitment
In today’s fast paced world, we are able to reach a wide range of physicians and hospital administrators.
Channel Intelligence Market Research
Discover how Channel Intelligence is evolving, and how new methods can bring you advantage.
EN 
AR 
ZH 
FR 
DE 
JA 
KO 
PT 
ES