Coffee Taste Testing Market Research

SIS International Launches New Food and Restaurant Market Research Solutions and Strategy Consulting at the International Restaurant & Foodservice and Coffee Fest Shows of New York on March 3-5 at Javits Center (Booth # 2173)


เอสไอเอส อินเตอร์เนชันแนลเปิดตัวโซลูชันการวิจัยตลาดอาหารและภัตตาคารใหม่ และให้คำปรึกษาด้านกลยุทธ์ที่งานแสดงสินค้า International Restaurant & Foodservice and Coffee Fest of New York ในวันที่ 3-5 มีนาคม ที่จาวิส เซ็นเตอร์ (บูธ # 2173)


SIS인터내셔널, 3월 3-5일 뉴욕 자비츠센터에서 열리는 국제 레스토랑 & 푸드서비스 및 커피 페스트 전시회에서 새로운 식품 및 레스토랑 시장 조사 솔루션과 전략 컨설팅 출시(2173번 부스)


SIS International lanza nuevas soluciones de investigación de mercado y consultoría estratégica


SIS인터내셔널, 3월 3-5일 뉴욕 자비츠센터에서 열리는 국제 레스토랑 & 푸드서비스 및 커피 페스트 전시회에서 새로운 식품 및 레스토랑 시장 조사 솔루션과 전략 컨설팅 출시(2173번 부스)


SIS International 将在纽约国际餐厅、餐饮服务和咖啡节展上, 推出新的食品餐饮研究解决方案和战略咨询


SIS인터내셔널, 3월 3-5일 뉴욕 자비츠센터에서 열리는 국제 레스토랑 & 푸드서비스 및 커피 페스트 전시회에서 새로운 식품 및 레스토랑 시장 조사 솔루션과 전략 컨설팅 출시(2173번 부스)


SIS International lanza nuevas soluciones de investigación de mercado y consultoría estratégica


SIS International lança novas soluções de pesquisa de mercado de alimentos e restaurantes e consultoria estratégica no International Restaurant and Foodservice Show e Coffee Fest de Nova York, de 3 a 5 de março, no Javits Center (estande nº 2173)

SIS International Market Research Firm

About SIS International Market Research

SIS International Research is a full service Global Market Research and Strategy Consulting firm with over 40+ years of industry experience. Headquartered in New York City and with on-the-ground offices worldwide, SIS is uniquely positioned to offer clients in-depth insight into the global marketplace. We deliver the around-the-clock project management and client servicing that is essential in a 24/7 global economy.

EXCELLENT RECRUITMENT

Online Focus Groups

Online Focus Groups are virtual online discussions to probe customer behavior and preferences. Online focus groups offer the following advantages:

  • Cost savings with the savings of facilities and food expenses
  • Elimination of travel expenses
  • Savings with the high cost of transcripts
  • Rapid recruitment of respondents Ease of simultaneous translations

ENHANCED BUSINESS PERFORMANCE

Strategy Consulting

SIS International Research is a recognized global leader in Strategy Consulting and Market Intelligence. For over 40+ years, we have provided strategic business research to many of the world’s largest and most influential companies.

ADVISORY SOLUTIONS

FinTech Strategy Consulting

We help companies answer their most pressing questions:

  • What are the trends?
  • Which FinTech innovations suit which bank?
  • What FinTech and AI could do for each specific bank?
  • Should your organization develop internally?
  • Which FinTech systems are you missing?
  • How much money should you invest?
  • What is their competitors’ position?
SIS International Market Research

BRANDING & ADVERTISING

SIS International Market Research Solutions

Our Marketing, Branding and Advertising agency provides a robust network of marketing analysts, strategists, designers, and managers ready to bring your brand to the next level.

  • Digital Advertising & Content Curation
  • Event Marketing Services
  • Go-to-Market Strategies
  • Influencer Marketing
  • Marketing to Generation Z
  • Promotional Marketing
  • CX Consulting

On the Ground Around the World

In our 40+ years of experience, SIS has conducted projects in over 120 countries, and we have serviced some of the world’s largest and most influential companies and organizations, including over 70% of the Fortune 500.

Contact us to discover how our cutting-edge services can add value to your company.

Consumer Market Research

Consumer Research provides insights, data and strategies on Buyer Behavior, Needs and Attitudes.


B2B Market Research

SIS is a premier provider of B2B Market Research and Strategy Intelligence Solutions for many of the world’s most prestigious companies.


Healthcare Market Research

SIS provides Market Research, data, insight and consulting for the Healthcare Industry.


About SIS International Market Research

SIS is a full service International Market Research and Strategy Consulting firm with over 40+ years of industry experience. Headquartered in New York City and with on-the-ground offices worldwide, SIS is uniquely positioned to offer clients in-depth insight into the global marketplace. We deliver the around-the-clock project management and client servicing that is essential in a 24/7 global economy.


Online Focus Groups

Online Focus Groups are virtual online discussions to probe customer behavior and preferences. Online focus groups offer the following advantages:

  • Cost savings with the savings of facilities and food expenses
  • Elimination of travel expenses
  • Savings with the high cost of transcripts
  • Rapid recruitment of respondents Ease of simultaneous translations

Strategy Consulting

SIS International Research is a recognized global leader in Strategy Consulting and Market Intelligence. For over 40+ years, we have provided strategic business research to many of the world’s largest and most influential companies.


FinTech Strategy Consulting

We help companies answer their most pressing questions:

What are the trends?

  • Which FinTech innovations suit which bank?
  • What FinTech and AI could do for each specific bank?
  • Should your organization develop internally?
  • Which FinTech systems are you missing?
  • How much money should you invest?
  • What is their competitors’ position?

SIS Global Marketing

SIS Global Marketing Solutions

Our Marketing, Branding and Advertising agency provides a robust network of marketing analysts, strategists, designers, and managers ready to bring your brand to the next level.

  • Digital Advertising & Content Curation
  • Event Marketing Services
  • Go-to-Market Strategies
  • Influencer Marketing
  • Marketing to Generation Z
  • Promotional Marketing
  • CX Consulting

Strategy Consulting

Seeking to achieve a competitive edge in the market? SIS Strategy Consulting provides executives with Strategy Consulting and Strategic Planning Advisory solutions for clients to build and transform their businesses.

Take Your Business To The Next Level

Automotive Market Research and Car Clinics

SIS delivers insights to automotive clients with Car Clinics, Qualitative Insights, Quantitative Surveys and Strategy Research.
[see more]

Construction Market Research

Construction Market Research and Strategy Consulting, providing actionable insights for Decision Makers.
[see more]

Engineering Market Research

We specialize in Engineer Market Research. Discover how we can boost your profits.
[see more]

Retail Market Research

Learn more about Retail Market Research and In-Store Insights.
[see more]

Travel and Tourism Market Research

At SIS, we travel the world conducting the kind of Travel and Tourism Market research that makes customers happy and builds world class brands.
[see more]

Healthcare Market Research Firm

SIS provides Market Research, data, insight and consulting for the Healthcare Industry.
[see more]

Industrial Market Research

We provide Industrial Insights, Data, Consulting and Strategy Research.
[see more]

IT Market Research

The IT field has grown dramatically over the last few years. Market Research uncovers insights into consumers and businesses.
[see more]

International market research refers to the services and solutions that assist global companies to gain an overall picture of the business and financial climate in a foreign country. It helps companies successfully enter into a new market and cost-effectively expand their operations.

This type of market research aims to support global companies in making well-informed business decisions and avoid a learning curve that could cost the company significant resources. Indeed, when venturing into a new market, it is vital to conduct as much research as possible in a wide range of areas to launch a successful entry and pinpoint extraordinary business opportunities,

In addition, international market research typically comprises the market size, competitive information, consumer behavior, and various other data that may impact the potential growth and success of a business’s products or services. It is generally undertaken through a range of methodologies such as focus groups, surveys, and expert interviews to collect reliable information to develop appropriate strategies for marketing the products or services in the targeted foreign market.

International market research plays an increasingly valuable role for global companies since it provides in-depth insights into the business and financial climate of foreign markets. This data helps enterprises in making business decisions about their entry or expansion into international marketplaces. This information includes the identification of prospective customers, evaluation of the regulatory and cultural gaps, and the overall understanding of the competitive landscape.

When conducted correctly, market research can be instrumental to the overall success of a company and can deliver a vast amount of business intelligence. On the other hand, without this initial research, global companies are likely to rely on incomplete information or assumptions to guide their decision-making, which could result in costly mistakes.

Furthermore, international market research is a powerful tool to develop a cost-effective marketing strategy as it identifies the most suitable channels for reaching potential customers and tailors their messages to local cultural standards.

Particularly, performing thorough international market research may bring several advantages to businesses that will increase their chances of succeeding in a new market, including:

  • Finding emerging market opportunities: International market research findings can make it easier for companies to pinpoint potential growth opportunities, which would allow the business to expand securely and reliably.
  • Gaining an understanding of the competitive landscape: Research provides a comprehensive grasp of the competitive environment in a given foreign market. This includes the strengths and weaknesses of competitors and an overview of the competitors’ products and services.
  • Customized marketing strategies: Researching local consumer behavior, cultural standards, and government regulations is an invaluable source of information that can help companies adjust their marketing strategies to be more effective in a particular foreign market.
  • Mitigate risks: By conducting exhaustive research, organizations can gain a better sense of the risks associated with entering a foreign market, including political risks and legal issues, and any other variable that has not been previously taken into account.
  • Legal and regulatory compliance: By identifying potential issues and challenges upfront, firms can prevent potentially costly mistakes and avoid unnecessary risks, which may lead to cost savings.
  • Operational cost savings: When identifying key issues and potential business opportunities in advance, enterprises can prevent expensive mistakes that are easily avoided by performing a study of this nature.
  • Building relationships: Undertaking thorough research may also help companies build relationships with local partners, which can be advantageous when growing their operations in a foreign country’s market.

For this reason, carrying out international market research has many more advantages than disadvantages. It can even be considered an essential step before investing in a foreign market of which a given company does not have sufficient knowledge.

However, it has a few drawbacks since doing research abroad can increase costs because it might involve hiring local staff and performing interviews in a different language.

The results of international market research can vary depending on the precise goals and methodologies applied. In any case, a few typical examples of international market research deliverables are:

  • Detailed reports that present an overview of the market size, growth prospects, and competitive landscape.
  • In-depth research on consumer behavior, preferences, and attitudes.
  • Industry trends and data from industry-specific sectors such as retail, healthcare, automotive, and electronics, among others.
  • A competitive market analysis that includes precise competitive landscape information and the unique advantages and disadvantages of competitors.
  • Go-to-market strategy with precise considerations on the most appropriate routes to enter or expand into a target foreign market, including details on distribution channels, strategic marketing approaches, and prospective suppliers.
  • Market segmentation and profiling of key market niches, which include demographic data and psychographic information.
  • Forecasting with precise projections of sales, potential revenue, and projected growth.
  • Presentations with major insights and actionable steps for entering a foreign market successfully.

With all the benefits and comprehensive results of international market analysis, companies can implement the findings through various approaches such as:

  • Building a successful market entry strategy: Clients can leverage research results by designing a targeted foreign market entry strategy.
  • Adapting products to specific markets: Research results can be effectively applied to tailor existing products or services and suit the needs of customers in the foreign market.
  • Identifying target segments: Clients may apply research findings to determine relevant market segments and address their unmet needs.
  • Customizing marketing campaigns: By adapting marketing campaigns to local cultural and consumer behavior patterns, clients can easily generate revenues from the start.
  • Building local partnerships: Leveraging research results to identify potential business suppliers in the local market is a valuable asset for the company’s operations.
  • Complying with regulations: To use the research results to make sure that the company meets all relevant laws and regulations in the foreign market to mitigate the risks of entering the market with products or services that could lead to legal issues.
  • Team building: Clients can leverage the research evidence to assemble a staff with the relevant expertise and skills needed to operate successfully in the foreign market.
  • Monitoring the local market: Clients can use the results of the research to set up a system for tracking the market and following up on the company’s performance.
  • Preparing for logistical challenges: The logistical hurdles of entering a foreign market can be considerable. And research enables companies to assess suppliers, staff, find suitable locations, understand the payment and financial infrastructure, and comply with import and export requirements, among many other considerations.
  • Developing a robust strategy and budget: A comprehensive strategic plan and budget is a vital starting point for any market entry process. The only reliable way to accomplish this is to conduct careful market research.

Despite all the advantages of international market research and its convenience for global companies, it is worth noting that certain procedures must be followed, and international market research best practices include the following:

  • Identifying clear research goals: By defining the objective of the research, analysts will ensure that the research is both focused and meaningful.
  • Understanding of the target market: The research should provide the specific segments that constitute the target market and the key players in the marketplace. It will ensure that research is conducted on the proper audiences.
  • Choosing appropriate research methodologies: By using appropriate, hybrid and multiple research methods, clients can obtain a complete picture of the market and highlights all the data and opinions of potential customers.
  • Consideration of cultural background: Recognizing cultural factors and how they affect the research requires careful attention to cultural sensitivities. Analysts should cover language barriers, local cultural rules, and different communicative habits.
  • Local expertise: By hiring local research partners such as local market consulting firms, clients will have in-depth knowledge of the local market and can provide valuable information that may not be apparent to outsiders.
  • Investment in data privacy and security: Data privacy is a critical part of international market research, and marketers must invest in data security solutions like encryption tools to protect sensitive clients’ information.
  • Validation of research outputs: All research results should always be confirmed to verify that they are reliable and consistent. It is essential to conduct further research or to obtain feedback from subject-matter specialists.
  • Compliance with local regulations: Knowledge of local applicable laws is a must to comply with all relevant regulations and avoid any legal violations.

International B2C and B2B market research have many similarities but also differences that make it effective in different situations, especially for different groups.

First, international B2C market research centers on finding out detailed knowledge about the needs, insights, behaviors, and expectations of individual consumers in foreign markets. This specialized type of research is typically conducted by businesses that sell consumer goods through focus groups, surveys, and interviews.

The research may be performed in person or online depending on the specific needs of the client and market, and the nature of the research.

On the other hand, international B2B market research aims to gain an accurate understanding of companies’ needs and market drivers. One of the main characteristics of the B2B market is that it happens between companies, the volume of orders is quite high and includes large budgets.

Additionally, the decision-making process for B2B market research is complex compared to B2C market research. It frequently involves a group of people with different roles and responsibilities that discusses extensively which decision to adopt. Whereas discussions in a B2C market will usually involve the decisions of individuals.

Cultural awareness and social considerations are critical in international market research because they influence the behavior of consumers.

In international market research, cultural aspects are a major factor because they can shape the way consumers understand and respond to products or services, and they also impact the way people do business in a particular foreign market. Culture reflects the widespread beliefs, core values, behaviors, traditions, norms, customs, and shared assumptions that distinguish a particular group.

Likewise, social research addresses variables such as social class, education, or income. These factors also shape consumer behavior and the effectiveness of a company’s products or services.

Therefore, when carrying out international market research, it is essential to be aware of cultural and social factors. For example, how negotiations are handled or how products are sold because these elements make the difference between providing services that connect with the local population or being an outsider that cannot bring its ideas to the market effectively.

Regulatory factors can have a substantial impact on a company’s potential to enter and successfully operate in a foreign country’s market. They vary widely from country to country and can represent a barrier to entry as they are often influenced by political stability, cultural norms, and economic conditions.

Therefore, when performing international market research, it is critical to consider these factors. If regulatory considerations are ignored, the company may encounter substantial legal challenges, including fines, penalties or even being excluded from operating in the market.

The main industries for international market research vary according to the prevailing economic and business climate. However, some notable industries are usually considered relevant.

  • IT: As technological developments are constantly evolving, international market research helps companies keep ahead of the curve by spotting new trends and identifying new opportunities in foreign markets. This is critical to identify where to place investments and monitor trends that have the greatest potential for future growth.
  • Healthcare: The healthcare industry is highly regulated, and international market research has the potential to assist companies in navigating the complex regulatory landscape and recognizing growth opportunities. In this industry, the support of consultants is crucial in evaluating the best ways to operate in the market and avoiding time-consuming paperwork.
  • Consumer goods: Companies in this industry strongly depend on consumer demand, and research can help them target new markets, and understand consumer trends and preferences in foreign markets.
  • Automotive: The automotive industry is a leading global economic growth contributor and international market research helps businesses identify new business opportunities for growth and gain an overall understanding of the competitive landscape.
  • Energy: The energy industry is also an important contributor to global market growth, and international market research can make all the difference in this complex industry. It can determine when to invest according to the local economic trends and financial expectations.

International market research is a fundamental process before venturing into new markets that are unknown. Without feedback from local experts and consumers, it is unlikely to have a well-developed strategy for communicating effectively with local buyers and suppliers.

In consequence, investing in comprehensive international market research can be one of the best long-term strategies for a global company that intends to enter a new market and explore its possibilities.

Contact us for your next Market Research and Strategy Consulting Project.

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