Grow in new markets: Market Entry and Opportunity Research
Economies like Brazil, China, India and Russia are developing and prognoses are that these markets will cause a shift in power away from the more established economies within a couple of years. These markets are “booming” and may offer many global growth opportunities for companies that like to expand internationally.
Emerging markets are often characterized by political instability, cultural barriers, technological gaps, inaccurate information and inconsistent data across various sources. Understanding the most emerging markets requires the expertise and the understanding of customers in transition.
In addition, entering developed economies can be challenging as well. Recession, saturated markets, price erosion, rapid technological adoption and shifting customer have increased the difficulty of entering a developed market with products/services that have the potential of becoming a success.