The magic of Focus Groups

Ever wondered what it’s like to have your voice heard by major brands before their products hit the shelves? Participating in focus groups offers exactly that opportunity – and it’s more engaging than you might think.

They’re dynamic conversations where your everyday experiences and preferences become valuable insights that can literally shape the products you’ll see in stores tomorrow.

You’ll find yourself in thoughtful discussions guided by skilled moderators who know how to create an atmosphere where everyone feels comfortable sharing their authentic thoughts. Plus, there’s something uniquely satisfying about seeing a product launch months later and recognizing elements that emerged from discussions you were part of.

SIS International Market Research & Strategy

Joining our database makes you part of the group we contact for Focus Groups, Interviews, and other research studies

About Focus Groups & Studies:

In a typical focus group, you’ll join 6-8 people to give consumer feedback on appliances, skin care products, cars, televisions, and just about anything. Most enjoy the process and are compensated for it.

Why Participate in Our Focus Groups?

🔹Experience Top-Notch Facilities and Expertise

At SIS International, our focus group facilities have the latest technology to ensure a seamless and productive research experience. Located in the heart of New York City, our state-of-the-art focus group facilities feature high-definition video recording, one-way mirrors for unobtrusive observation, and comfortable, modern environments designed to foster open and honest discussions.

11 E 22nd Street, Floor 2, New York, NY 10010 T: +1(212) 505-6805

🔹Engage with Skilled Moderators

Our experienced moderators guide focus group discussions to uncover deep insights and meaningful feedback. Each moderator is trained to create a welcoming atmosphere, encouraging participants to share their genuine opinions and experiences. This expertise ensures that the data collected is rich and actionable, providing valuable insights for strategic planning.

🔹Benefit from Comprehensive Recruitment

Successful focus groups depend on having the right participants. We excel in recruiting participants who match your specific demographic and psychographic profiles. Whether you need to engage with consumers, healthcare professionals, or high-level executives, our comprehensive recruitment process ensures that your focus groups are composed of individuals who provide relevant and accurate feedback.

Why Choose SIS International for Focus Groups?

🔹Cutting-Edge Facilities

Our focus group facilities are designed with state-of-the-art technology to provide the best environment for productive discussions. Features include high-definition video and audio recording, comfortable seating, and versatile room configurations that can be customized to meet your needs.

🔹Expert Moderation

Our moderators are seasoned professionals with extensive experience facilitating focus groups across various industries. They are skilled in creating a comfortable atmosphere that encourages open and honest communication, ensuring all participants feel heard and valued.

🔹Comprehensive Recruitment and Screening

We understand that a focus group’s success depends on the quality of its participants. SIS International employs rigorous recruitment and screening processes to select individuals for each session. Our recruitment strategies are tailored to match your specific demographic and psychographic criteria, guaranteeing relevant and meaningful feedback.

🔹Flexible and Scalable Solutions

SIS International can scale our services to meet your needs. We offer flexible scheduling and can accommodate sessions in various locations, including our premier New York City facility, your site, or via our secure online platforms.

Connect With Us

To learn more about how SIS International’s focus group services can benefit your business and to join our next focus group session, please contact us. Our expert team is here to help you gain the insights you need to succeed.

🔹Where we are:

We conduct Focus Groups in New York, Los Angeles, Chicago, San Francisco, Boston, Atlanta, Washington DC, Miami, Baltimore, Dallas, Houston, and many other cities nationwide. We also conduct Focus Groups internationally in London, Paris, Frankfurt, Shanghai, and many other cities.

🔹We’re Social:

Why not let your friends also benefit from participation?

Connect with SIS International

Please note that completing an online survey does not automatically qualify you for participation in our studies nor entitles you to any compensation whatsoever. After you complete one of our surveys, our fieldwork team will review your responses and potentially reach out to you should you meet the criteria for a particular study.