What is Market Research Recruiting?
Recruiting is one of the most important, and surprisingly difficult steps in conducting most qualitative (and much quantitative) market research. It is a challenging and time consuming task that requires one to identify, contact and attract the right people to take part in a study. Without the cooperation of those who are truly representative of the target market, the results of a research project will have less or no value.
How Do You Conduct Recruiting?
Not all recruiting is alike. Depending on how many recruits are desired, how quickly they need to be found, and size of budget, there are different approaches to consider. The following are some common ones.