Construction Market Research

Market Research is ever more important in Construction. 

Research uncovers insights into Consumer and Business behaviors, new materials, competitive landscapes and changing regulations. Construction projects can be large, so research-based planning and strategies can be important to minimize cost and maximize returns.

SIS Research and Strategy provides access to stakeholders, contractors, and Decision Makers.  We often interview Engineers, Architects, Home Builders, Facility Managers, City Planners, Companies and Contractors.  There can be different levels of decision-makers and stakeholder influence in Construction.  Research uncovers the stakeholders to speak to meet your strategic priorities. 

Research solutions in the Construction Industry include Price  Testing, Location Research, Customer Journey Research, Usability Testing and Strategic Analysis of Markets and Distribution Channels.

Qualitative Research

Qualitative Research examines attitudes, opinions and behavior.  It explores the “why” and “how” behind behavior and attitudes.  It uncovers preferences, likes, customer needs, product substitutes, and competitors for your product. It is vital for understanding the fundamental reasons behind consumer decisions. Market analysts conduct qualitative market research using observation and open-ended questions.  Common methodologies we use include:

  • In-Depth Interviews
  • Focus Groups
  • Online Focus Groups
  • Digital Communities
  • Ethnography
  • Usability Research

Qualitative Researchers can conduct detailed Executive Interviews Face-to-Face. They also can make use of online qualitative methods and Face-to-Face Focus Groups and Online Communities.

Quantitative Research

Construction firms can benefit from surveys and the data and analytics that surveys provide.  Quantitative data can be used to understand stakeholder needs, attitudes, purchasing preferences, willingness to pay and pricing sensitivity. One benefit is that it’s easier to measure the extent to which a behavior applies to a larger sample. This, in turn, can give analysts a more precise picture of the market.

Quantitative methods include:

  • Telephone Surveys
  • Online Surveys
  • Pricing Research

A common data collection method is Computer Assisted Telephone Interviewing (CATI). Researchers can also conduct web-based data collection, often via email link to a URL.  

Strategy Research in Construction Markets

The construction industry can have complex decision-making processes.  For this reason, developing strategies in construction markets can be a challenge. Strategy Research examines a company’s position relative to Competitors, Industries, Supply Chains and Distribution Channels.

Strategy Research explores:

  • Market Opportunity
  • Market Entry, Feasibility and Sizing
  • Competitor Insights and Reactions
  • Best Practices
  • Innovation
  • Market Landscape Insights
  • Go To Market Strategies

Strategy Researchers use Qualitative and Quantitative insights along with detailed Desk Research and other proprietary sources to prepare comprehensive strategic reports.  Secondary Research or Desk Research sources include government statistics, company websites, trade publications, and published reports.

Opportunities, Trends, and New Technologies

The global construction industry continues to look for ways to leverage technology. Analysts hope to use technology to tackle the industry’s longstanding productivity challenges. Construction has a high degree of risk and volume of work, as well as low productivity and profit margins.

Many industry analysts believe that the construction industry is ripe for positive disruption. They expect certain technology trends to make a profound impact on the industry. These trends include cloud and mobile applications, 3D printing, as well as 4D and 5D building information modeling.  Construction may also see benefits from the Internet of Things (IoT).

Benefits of Construction Market Research

Market Research provides focus and direction. It also companies to identify customer needs, new opportunities as well as potential challenges they can address. Market analysis also allows firms to deliver against their business objectives. It enables them to measure and direct their progress toward their end goals. 

Construction Market Research and Strategy consulting provides the following benefits:

  • Enhanced customer profitability
  • Direction on new product launches
  • Customer Journey Insights
  • Pricing insights that maximize profits
  • Competitive Insights that deter competitor threats

Learn more how we can help you achieve your strategic objectives.