Largest Growing Segments in B2B Market Research
The B2B market research industry is experiencing significant growth across several key segments, driven by technological advancements and businesses’ evolving needs. One of the fastest-growing segments is the technology sector, where research on AI, machine learning, and cybersecurity is in high demand. Companies in this space invest heavily in B2B market research to understand technological trends, consumer expectations, and potential risks, allowing them to innovate and stay competitive.
Another rapidly expanding segment is sustainability and green technologies. As environmental concerns rise globally, businesses are seeking B2B market research to help them navigate the shift toward more sustainable practices. This segment includes research on renewable energy, eco-friendly product development, and corporate social responsibility (CSR), helping companies align with changing consumer preferences and regulatory requirements.
Healthcare and life sciences also represent a large and growing segment in B2B market research. With the rise of personalized medicine, biotechnology, and digital health, businesses in this field require deep insights into patient needs, technological advancements, and regulatory challenges to succeed in an increasingly complex market.
B2B Market Research: How Fast Each Target Universe Empties, by Industry
Share of a single cohort of newly opened establishments still trading after one, five and ten years of life, by industry. The final column is the share of the cohort lost in the first year alone. Select any column heading to sort the table.
| Industry▲▼ | After 1 year▲▼ | After 5 years▲▼ | After 10 years▼ | Lost in year 1▲▼ |
|---|---|---|---|---|
| Agriculture, forestry, fishing and hunting | 87.5% | 66.2% | 50.5% | 12.5 pts |
| Utilities | 80.7% | 56.6% | 45.7% | 19.3 pts |
| Manufacturing | 82.6% | 57.7% | 43.6% | 17.4 pts |
| Real estate and rental and leasing | 83.9% | 58.7% | 42.2% | 16.1 pts |
| Retail trade | 84.2% | 58.3% | 41.7% | 15.8 pts |
| Construction | 76.0% | 53.9% | 40.1% | 24.0 pts |
| Other services, except public administration | 82.5% | 56.9% | 39.6% | 17.5 pts |
| Educational services | 81.8% | 56.0% | 38.9% | 18.2 pts |
| Accommodation and food services | 82.5% | 55.3% | 38.2% | 17.5 pts |
| Finance and insurance | 80.9% | 53.2% | 37.5% | 19.1 pts |
| Health care and social assistance | 82.7% | 55.1% | 35.7% | 17.3 pts |
| Arts, entertainment and recreation | 80.6% | 52.9% | 35.4% | 19.4 pts |
| All private sector establishments | 79.6% | 50.6% | 34.7% | 20.4 pts |
| Administrative and waste services | 76.9% | 48.9% | 34.2% | 23.1 pts |
| Transportation and warehousing | 79.4% | 50.1% | 34.0% | 20.6 pts |
| Management of companies and enterprises | 81.4% | 50.3% | 33.0% | 18.6 pts |
| Professional, scientific and technical services | 77.0% | 46.3% | 30.9% | 23.0 pts |
| Wholesale trade | 78.2% | 46.5% | 30.1% | 21.8 pts |
| Information | 74.9% | 44.3% | 29.1% | 25.1 pts |
| Mining, quarrying, and oil and gas extraction | 79.4% | 40.2% | 24.5% | 20.6 pts |
The spread is wide enough to change how a study is designed: half of new agricultural establishments are still trading after a decade against a quarter in mining, and information is the least durable of the knowledge sectors at 29.1 percent. Three practical consequences follow. Sample frames for information, professional services and wholesale trade go stale close to twice as fast as frames for utilities or manufacturing, so refresh cycles should be set by sector rather than run annually across the board. Market sizing in the low survival sectors has to model replacement as well as attrition, because the population is being continuously rebuilt rather than simply shrinking. And the final column is the one to watch in construction and information, where roughly a quarter of the universe disappears before the first anniversary, which is precisely the window in which a young company is most likely to be evaluating a new supplier.
Sources: Source 1, Source 2. Source 1 is the published industry survival matrix from the national labour statistics agency, tracking one cohort of private sector establishments across its first ten years, and supplies every survival figure shown. Source 2 is the programme documentation covering method and coverage. The final column is derived by subtracting the first year survival rate from one hundred. Figures are drawn from administrative records rather than from a sample survey.
Opportunities in B2B Market Research
The B2B market research industry presents numerous opportunities for businesses to leverage insights for strategic growth and competitive advantage. Recognizing and capitalizing on these opportunities can significantly enhance a company’s market position. Here are some key opportunities in the field:
Integration of Advanced Technologies:
The adoption of emerging technologies, such as AI, machine learning, and big data analytics, offers new opportunities to enhance the accuracy and depth of B2B market research.
Expansion into Emerging Markets:
As global markets continue to grow, particularly in regions like Asia-Pacific and Latin America, there is a significant opportunity for B2B market research to help companies understand and penetrate these emerging markets.
Personalization and Customization:
Companies can capitalize on this by offering tailored B2B market research services that address specific industry needs, customer segments, and business objectives, providing more relevant and actionable insights.
Increased Focus on Sustainability:
With rising environmental awareness, businesses are seeking B2B market research to understand and implement sustainable practices.
Enhanced Data Visualization and Reporting:
The development of advanced data visualization tools provides an opportunity to present B2B market research findings in more interactive and understandable formats.
How SIS International’s Market Research in B2B Market Research Helps Businesses
At SIS International, we understand the critical role that B2B market research plays in shaping successful business strategies. Our research services provide a range of benefits designed to enhance your strategic planning and drive growth. Here’s how our market research can support your business:
Enhanced Strategic Planning:
Our comprehensive B2B market research equips businesses with the data to make informed strategic decisions. We help you develop well-founded strategies that align with market opportunities and challenges.
Increased Revenue:
Leveraging our insights allows businesses to identify new revenue streams and optimize their offerings. Understanding market demand and customer preferences through B2B market research can lead to more effective product launches, pricing strategies, and marketing campaigns, driving higher revenue.
Risk Reduction:
SIS helps mitigate risks by providing a detailed analysis of market conditions and potential challenges. By anticipating changes and understanding market dynamics, businesses can make proactive adjustments to reduce uncertainty and navigate potential pitfalls.
Improved Marketing Efficiency:
With targeted B2B market research, businesses can refine their marketing strategies to better reach and engage their target audience. Our insights enable you to tailor your messaging, optimize channel strategies, and enhance marketing effectiveness.
Accelerated Growth and Innovation:
Access to up-to-date market data and trends accelerates growth by highlighting new opportunities and areas for innovation. Our research supports your efforts to stay ahead of industry developments and leverage emerging trends for competitive advantage.
Boosted ROI:
Investing in our B2B market research delivers a strong return on investment. Our research provides actionable insights that drive better decision-making and strategic execution.
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SIS International offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches. Contact us for your next Market Research project.
Online Insight Communities
Digital Communities are rapidly rising in popularity in B2B research. Like a social network, respondents log in to respond to posts, exercises, polls, prompts, and discussions. These generally run for 2-4 days, allowing for more candid, in-depth conversation. Respondents can log on at their convenience for 10-30 minutes per day as long as they participate within the specific days of the study. Another advantage is that these digital platforms allow for further analysis with advanced text analytics, automated transcripts, and user statistics that can add more data to the qualitative findings.