This fast growing business sector forms a crucial part of the economy in every developed nation in the world. It’s a complex industry subdivided into many categories, populated by any number of interdisciplinary teams and skilled professionals. SIS has over 35 years of experience in catering to the specific needs of the biggest names in the healthcare industry.
We provide critical physician and patient, physician and stakeholder feedback regarding their medical products and services. Our robust network of accessible physicians, clinicians, nurses, dentists, chiropractors, acupuncturists, therapists, and paraprofessionals, gives us ready access to real-world medical data. We probe the thoughts and opinions of medical professionals where they work, accessing the most applicable data and mining the crucial opinions of the medical professionals who matter most where research is concerned.
With access to the widest demographic pool of respondents around the world, we are ready and able to communicate with the people most directly affected by and reliant on the healthcare industry for daily care, improved quality of life, and in many instances, for survival itself. We respect the importance of healthcare marketing research and we take it seriously.
We provide our clients with the hard-to-get, critical information and data the healthcare industry demands. When it matters most, count on SIS International Research.
Physicians, payers, providers and governments face opportunities and challenges like never before, and research helps make organizations more responsive to patient needs.
The Importance of Focus Groups
Focus Groups are becoming a central means of conducting qualitative research in healthcare. They allow researchers to collect data about the beliefs of participants. They also give insights into participants’ opinions and values. They are well-suited for uncovering unmet patient and practitioner needs and identifying new areas of opportunity.
This type of research can help health professionals develop education programs. These programs have become important as more countries embrace cultural diversity. They also help researchers better understand the needs of minorities. Focus Groups are a boon for other vulnerable groups facing disparities in healthcare.
Whom Do We Serve?
SIS International conducts Focus Groups with physicians, key opinion leaders, and specialists. We also convene groups for procurement managers, hospital administrators, and chiefs of staff. Also, we serve C-Suite hospital and medical device executives. Our services are also for patient care coordinators and caregivers.
Benefits of Focus Groups
A Focus Group enables healthcare providers to gauge consumer response. Focus Groups offer instant ideas for the enhancement of certain products or concepts. They also help to pinpoint the product requirements of the end-user. They alert providers to other needs that they are not addressing. Other benefits include:
- New Product Launches. It’s hard to know whether consumers will like a new product or service or how well it will sell. Healthcare providers can engage a research company to test an offering. They can carry out this test with a sample of potential consumers before it goes to market. Focus Groups give honest feedback about what they like about a product or service. Providers can use this feedback to improve the design of the product or service.
- App and Usability Testing. This type of testing is different from Focus Groups. Instead of assessing what users have to say, the method observes how people use a product. The tester assigns essential tasks to users and analyzes their performance and experience. Providers can use it to see if a new product or service works. Unlike Focus Groups, researchers conduct Focus Group testing one on one.
- Exploring Willingness to Pay. Focus Groups can gauge whether consumers will be willing to pay for new medical procedures. The group can discuss the need for the procedure and how much they think it’s worth. This exercise may have a positive influence on pricing. It may make medical procedures more affordable.
Online Focus Groups
Focus Groups have gone online providing benefits, such as saving time in a busy world. They allow patients to connect over vast geographies, as many participants are receiving treatments that limit their mobility. Another benefit is the fact that participants feel more comfortable at home. They are thus more likely to open up.
The online Focus Group offers access to respondents from marginalized and understudied populations. This access is critical when researching diseases with low incidence rates. Online Focus Groups often have advanced analytics built into the platforms that provide further in-depth analysis of responses.