Online and Mobile Surveys
As the world is increasingly connected to the internet, Quantitative market research through online and mobile surveys is a powerful tool as they are relatively cost-effective, quick turnaround, and highly customizable.
Computer-Assisted Telephone Interview (CATI).
CATI surveys are conducted with the help of a computer where the interviewer follows a script and all questions and routing are programmed in advance. It is generally more helpful for more complex surveys. It requires a shorter time to administer than some other methods, and data is available for quicker download in a variety of formats.
Paper and Pen Interview (PAPI)
The conventional PAPI survey uses paper and pen to record data, instead of other methods such as telephones or tablets. This reduces the need for technical constraints such as an internet connection or power supply.