Qualitative Market Research Focus Groups
A focus group is usually made of a small number of people typically 8 to 10 participants and takes place at a research facility with a conference/meeting room. The group is led by a moderator who facilitates a structured discussion to uncover insight into reactions, attitudes, behaviors, and beliefs. This is a qualitative research method and is focused on uncovering insights and patterns.
Qualitative Market Research In-depth interviews
These interviews, known as “IDIs,” are either conducted face to face or over the phone. This is a one-on-one interview that aims at better understanding the consumer or stakeholder’s behavior.
Qualitative Market Research Online Insight Communities
We recruit consumers to Digital Insight Communities, provide Moderation services and conduct Analysis and Reporting.