Online Qualitative Research Solutions
Your customers are spending more time online. Online Qualitative Research uncovers insights that help you boost your business performance.
In Online Qualitative Research, participants can conduct interviews or log onto an Online Research community over a period of time. Respondents can post reactions to product concepts and stimuli. They can also participate in immersive activities and experiences. They can chat with other respondents. The result is more in-depth results with deeper insights.
Online Qualitative Research is guided by a trained moderator who encourages respondents to develop and elaborate on their responses, much like a participant would in a traditional Qualitative Focus Group.
Types of Online Qualitative Research
Online Bulletin Boards
Online Bulletin Boards typically involve between 10-20 respondents. Clients can participate and assist in the research execution by overseeing the content generated by respondents. This is a distinct advantage to this research methodology from a client perspective, as it affords the end stakeholders a more direct opportunity to engage participants without biasing their feedback.
Now, with the emergence of mobile video platforms, researchers are using respondent-generated video content to gain much deeper insights into consumer behavior. Qualitative Research platforms can now analyze voice, behavior and words spoken. With the ability to capture video and audio generated by respondents, researchers can analyze “digital body language,” or the nonverbal communication that was once only accessible by conducting in-person studies.
Advantages in Online Qualitative Research
Conducting online qualitative research with enhanced video, photo, and audio platforms presents numerous advantages to researchers, including: