Online Bulletin Boards
Online Bulletin Boards typically involve between 10-20 respondents. Clients can participate and assist in the research execution by overseeing the content generated by respondents. This is a distinct advantage to this research methodology from a client perspective, as it affords the end stakeholders a more direct opportunity to engage participants without biasing their feedback.
Now, with the emergence of mobile video platforms, researchers are using respondent-generated video content to gain much deeper insights into consumer behavior. Qualitative Research platforms can now analyze voice, behavior and words spoken. With the ability to capture video and audio generated by respondents, researchers can analyze “digital body language,” or the nonverbal communication that was once only accessible by conducting in-person studies.
Advantages in Online Qualitative Research
Conducting online qualitative research with enhanced video, photo, and audio platforms presents numerous advantages to researchers, including: