Your customers are spending more time online. Online Qualitative Research uncovers insights that help you boost your business performance.
In Online Qualitative Research, participants can conduct interviews or log onto an Online Research community over a period of time. Respondents can post reactions to product concepts and stimuli. They can also participate in immersive activities and experiences. They can chat with other respondents. The result is more in-depth results with deeper insights.
Online Qualitative Research is guided by a trained moderator who encourages respondents to develop and elaborate on their responses, much like a participant would in a traditional Qualitative Focus Group.
Types of Online Qualitative Research
- “Community” or “group” setup, in which all respondents can see each other’s posts and are encouraged to communicate with each other.
- “Blind” setup, where respondents cannot view each other’s posts until the end of the study, or until a set checkpoint in the fieldwork that is set by the research designer.
- “One-on-one” setup, in which a moderator engages one respondent at a time, either in a face-to-face virtual interview style, or in a monitored discussion board style.