Researchers can also analyze the trends that are a fit with a company’s objectives. Amid an explosion of trends, researchers can identify the trends that are a good fit with a company’s resources, strategy and positioning.
SIS frequently does trend research. We do so by speaking with influencers, surveying consumers about new trends, in Focus Groups, cool hunting, ethnography and digital communities.
An example of our work was the publication of “China’s Generation Y” by Michael Stanat, Director of Global Operations. The trailblazing research explores and identified trends facing China’s Millennials.
SIS conducts Thought Leader and Decision Maker research often through video or telephone interviews. These high-level interviews identify trends and strategies for companies.