How to Conduct Research for Luxury Brands
Luxury Market Research provides opportunities for growth
Given our experience with luxury brand project recruitment, we recommend the following methods:
Examples of Screening Criteria for Luxury Brand Purchasers:
Examples of Venues for Luxury Brand Research
At SIS, we have found that luxury brand purchasers feel more comfortable at a lunch, dinner, country club, or an upscale venue to discuss their views of the brands.
The Sample Size to yield a 90 – 95% confidence level in the data
In Luxury Brand research, it is important to note that the quality of the data is more important than the sample size. Qualitative research can yield rich insights as to the consumers’ perceptions of new products and competitor brands. Quantitative research is best conducted in a Face-to-Face setting, or with telephone recruitment to an online survey with a database that contains qualified respondents.