Market Sizing Strategies

sis market sizing

Market Sizing is an art and a science. It answers the following questions:

  • What is the potential market size for my product or service?
  • Who are the main competitors that dominate the market?
  • What segment of the market do they dominate?
  • What are their market shares?

There are 2 main types of Market Sizing projects:

  1. To determine the current market size and your short-term potential.
  2. To determine long-term market opportunities, segments, and positioning


The Benefits:

  • Capture new opportunities
  • Prioritize segments and new opportunities
  • Uncover new, profitable customer segments
  • Measure the potential appeal and success of your product
  • Understand your market, industry, and customer better
  • Become more efficient and profitable in your planning