SIS’ Approach to Large Scale Quantitative Surveys
The Challenge:
When fielding a survey for governmental purposes, or for large scale manufacturers, it is important for clients to consider the following factors:
- The length of time the market research supplier has been in business
- The domestic and global scale of the firm
- The speed of ramp up of the operation for programming and hosting, recruitment and completion of the CATI [Computer Assisted Telephone Surveys] or Online Surveys
- The long term reputation of the supplier having conducted similar large scale projects