Why is mass transit research necessary?
Passengers commute to and from work and other locations on a daily basis – but they have choices – e.g. mass transit, car pooling, driving to work, bicycling. These choices are critical as the millennial population population [age 18 – 35 years of age] continues to increase vis-à-vis Generation X and the Baby Boomer population.
Given the wide range of Generation Z [age 2 – 17], the Millennials, Gen-X, and the Baby Boomers, it is important to conduct baseline and tracking studies of your ridership population.
Reasons to conduct ridership surveys: