What is Multi-Country Market Research?
About Multicountry Market Research
Multicountry Market Research involves multiple countries as part of a Qualitative or Quantitative research project. It allows managers to uncover patterns, attitudes, similarities, differences and new opportunities.
Best Practices in Multicountry Research
SIS has been conducting multi-country research for 35 years. Given our experience with multi-country research, we recommend the following:
Keep in Mind
Having an experienced Marketer or Market Researcher can rapidly uncover valuable new opportunities and avoid costly mistakes.