The economic potential of Latin America is undeniable. It is an area with a great wealth of human and natural resources. Latin America displayed a surprising dynamism and did not devolve into crisis. Ongoing societal and economic reinvigoration continues as the area pushes towards increased competitiveness and productivity and towards the further alleviation of poverty.
Economies in Latin America are increasingly characterized by high growth rates, abundance of commodities and resources, increasing stability, and growing populations. With rapid development, Latin American markets may present a number of strategic questions for some companies.