The Do’s and the Don’ts of in Home Usage Tests
In-Home Usage Tests are a tremendous opportunity to give you “first hand customer experience” to determine the following:
The Do’s of Home Usage Tests [IHUTS]
The Don’ts of Home Use Tests
In Summary
Despite this labor-intensive market research activity, the results of these IHUTS are the “acid test” of consumers’ testing your products with sensory and taste testing.
SIS can help you conduct these IHUTS on a global basis in North America, Latin America, EMEA, the Asia Pacific Region, and in the Middle East.
Contact: Ruth Stanat, President, +1 212 505 6805