Focus Group Facility
뉴욕시
SIS owns and operates a dedicated qualitative research facility at 11 East 22nd Street in Manhattan’s Flatiron District. Purpose-built for focus groups, IDIs, product tests, taste evaluations, car clinics, mock jury deliberations, and usability sessions.
Not Rented for It
Adjacent observation room with one-way mirror for live client viewing. HD cameras, studio-quality microphones, and live streaming for remote stakeholders. Simultaneous translation equipment with bilingual moderators fluent in Spanish, Mandarin, and German.
One Facility
Every format is supported end-to-end: SIS writes the screener, recruits participants, moderates sessions, and delivers coded transcripts with a strategic findings report.
Consumer Focus Groups
Six to eight respondents discuss a product category, brand, or concept under moderator direction. SIS writes the screener, builds the discussion guide, and delivers thematic analysis of coded verbatim transcripts.
B2B In-Depth Interviews
One-on-one sessions with C-suite executives, procurement officers, physicians, or engineers. Recruited through direct professional outreach, not aggregator panels.
Product Tests & CLTs
Respondents handle, use, or consume physical products and give structured feedback. On-site test kitchen and display area eliminate external venue rental.
Taste Tests & Sensory
Controlled conditions for food, beverage, and personal care assessment. Sequential monadic designs reduce comparison bias. Temperature-controlled storage ensures consistency.
자동차 진료소
Full-size vehicle evaluations covering exterior styling, interior materials, infotainment usability, and price positioning against the competitive set.
모의 심사위원 연구
Attorneys present case materials to mock jurors matching the trial venue’s demographic profile. Post-deliberation interviews capture verdict reasoning. Legal teams observe through the mirror or via secure stream.
Usability Sessions
Respondents interact with prototypes, apps, or websites while moderators observe task completion, navigation errors, and hesitation points.
Between Broadway and Park Avenue, steps from Madison Square Park. Three subway lines within one block. Hotels and restaurants at every price point within walking distance.
Nearby Hotels
The New York EDITION, Freehand New York, and Gramercy Park Hotel are all within three blocks. Convenient for multi-day research programs and out-of-town client teams.
Dining for Client Teams
Eleven Madison Park, Eataly Flatiron, and Cosme are less than a five-minute walk. Multiple options at every price point for teams scheduling around sessions.
Clients Who Have Used This Facility
Petrobras, Pfizer, Novartis, Dell, Colgate-Palmolive, Boeing, and dozens of Fortune 500 companies across healthcare, consumer products, financial services, and technology.
Book the Facility
or Schedule a Tour
Same-week availability for urgent studies. Contact us with your research objectives, respondent profile, and preferred dates.
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