What is your background? I am the Director of EMEA at SIS International Research, a global market research firm founded in 1984, and I am based in our London offices. I am responsible for various client-facing and operations in market research, market intelligence and strategy solutions across Europe, Middle East and Africa. I was previously … Read more
Easter, Passover and the Inevitable Chocolate Bunny You’re probably saying to yourself, “Hey, isn’t this the first Sunday after the full moon following the March Equinox? You bet it is! That would mean it’s Easter, a significant holiday for Christians all over the world. Concurrently, Passover is taking place in the Jewish culture. Both holidays … Read more
Many opportunities exist to enhance the patient experience and delivery of urgent care. Learn more about Ambulance Transportation research.
Guerrilla marketing is a marketing strategy that applies unconventional low-cost strategies to promote products, services and ideas.
Learn more about Consumer Neuromarketing Market Research.
Neuromarketing is an emerging field in the marketing and advertising sectors, blending neuroscience with marketing psychology approaches.
Mobile marketing involves reaching customers when they are using the Internet away from the traditional home or office desktop environment. The increased use of smartphones, iPads, Tablets, and similar mobile devices has may make mobile marketing a must for many online businesses. Mobile marketing uses interactive media that assists customers in gaining location and time-sensitive … Read more
Direct marketing is form of advertising that involves direct communication between a business and its end-user customers.
George Washington is celebrated on President’s day. Discover the history behind the holiday and Washington’s legacy.
Generation Y are rising on the world stage, impacting business, society and economics. Discover how millennials are impacting your business.
Opinion/Humor Piece: Much debate has ensued over the question of how digital media have altered the fundamentals of communication. Sure, digital platforms make it quick and easy to reach a large audience in an instant, but have texting, Tweeting, and Facebooking sapped all the subtly and nuance from our communication? It seems this is still … Read more
Only the weather changes faster than advertising methods. Marketers today must constantly change and adapt to an advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods. The Rise of Viral Videos Today’s consumers spend less time watching conventional television and reading print ads … Read more
K-pop is a growing cultural export from Korea. SIS works with Korean culture exporters to build Global Brands.
Valentine’s Day is a make-or-break sales juggernaut for many businesses. Learn how Valentine’s Day Market Research can boost sales.
Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public. These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research. Opinion interviews can provide useful information about consumers’ opinions of … Read more
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