Social Media in Small Business: Industrial B2B Strategy
Social Media can offer business owners the unparalleled opportunity to interact with customers. Discover new ways to interact with customers.
What is B2B Marketing?
What are the differences between B2B and Consumer Marketing? Learn more.
Market Research in the Middle East
Market Research in Middle East can provide marketers with an opportunity to understand current growth trends and consumer needs.
Asia Market Research
Economies in Asia are characterized by large populations, high growth, and development. Learn more about Market Research in Asia.
Market Research in Africa: Industrial Growth Strategy
Qualitative and Quantitative Market Research in Africa is growing. Traditional methods are typically used such as Face to Face data collection, In-Person Focus Groups and Telephone surveys.
Market Research in Hong Kong | SIS International
Market Research in Hong Kong: How Leading Firms Convert a Gateway Into Growth Hong Kong rewards firms that read it correctly and punishes those that treat it as a smaller version of the mainland. The city operates on its own commercial logic: bilingual procurement, tight regulatory rails, and a buyer base that benchmarks globally before … Read more
Market Research in Europe: B2B Industrial Growth Guide
Europe is the largest economic area in the world. Learn more about Market Research in Europe.
Best Practices in Retail: How Leaders Compound Margin
Discover the Best Practices in Retail and eCommerce.
Process and Systems Development in Organizational Success
As much as human resource and capital assets do, organizational processes and systems can help enhance competitive advantage. Typically, a creative staff can spearhead the development of a new and compelling product with a potentially high ROI, for example. Meantime, the acquisition of additional machinery will–in most cases–boost the productivity of a manufacturing plant. The … Read more
Textile Industry Analysis: Strategy and Growth
The economic downturn in America, Japan and Europe significantly affected the global textile and apparel industry. Based on industry data, monthly imports fell by USD 4 billion, from USD 30 billion in 2008 to just USD 26 Billion in 2010. This unexpected decline ironically followed a period of rapid growth, following the textile industry’s implementation … Read more
Improving Customer Relations in B2B Industrial Markets
A dissatisfied customer can create serious consequences for a company. Learn more how to boost Customer Satisfaction.
Connected Car Market Research: OEM Strategy Guide
Discover how research and strategy is helping car companies boost performance.
SIS NY office celebrates thousandth facility rental
NEW YORK, Feb. 2, 2011— The New York City office of SIS International Research celebrated today its 1000th fieldwork rental at its focus group qualitative research facility located in the Flatiron district of Manhattan. The company, founded in 1984, completed construction on the facility in 2006, capable of accommodating respondents for Consumer, B2B and Medical studies. The … Read more
Food Service Industry Spotlight 2011
By Sonya Sobato; Rueya Ceylon, Research Analysts
The food service industry is one of the largest industries in the United States.
Statistics by the U.S Bureau of Labor state that food preparation and serving related sectors combined to be the third largest employer by occupational groups in metropolitan and nonmetropolitan areas.
It is indicated that 2011 could be an excellent year for the restaurant industry. Sales are expected to climb up to a four year high, according to industry analysts. A recently released report by research firm Technomic predicts that the total U.S food service sales will overshadow 2010 by an increase of 1.7% in sales on a nominal basis and dipping just 0.3% on a real basis, which takes inflation into menu price consideration. And if this forecast is realized, it would be some of the highest growth since 2008.
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