What is Technology Market Research?
Technology Market Research is an activity that enables companies to identify the technological opportunities and threats that could affect the future growth and survival of their business.
In other words, Technology Research captures and delivers a specific kind of information, insight, and foresight about the competitive environment to make decisions and strategic plans that can produce advantages for your organization.
What is Technology and IT Consulting?
Technology and IT strategy consulting helps businesses align their technology infrastructure and digital capabilities with their overarching business goals. It involves working with clients to formulate strategic plans that govern the use and implementation of technology within their operations.
Consultants in this field assess a company’s current technology setup, identify gaps and areas of opportunity, and develop a comprehensive technology roadmap. This roadmap typically includes recommendations for system integrations, technology upgrades, digital transformations, cybersecurity measures, and adoption of emerging technologies like AI and cloud computing. The ultimate goal is to ensure that the technology strategy not only supports but also accelerates the achievement of business objectives, adapting to the rapidly changing technological landscape and market conditions