What is big data? Spoiler alert. It is not new!The term “Big Data” refers to the process of identifying, gathering, analyzing raw information.
Biometrics Market Research is an emerging field of neuromarketing research. It provides data on consumer responses to products and services.
Design thinking starts with a precise objective to solve a problem for the customer.
Virtual reality devices allow researchers to employ techniques like shop-alongs and in-home ethnographies without leaving the facility.
SIS provides Ideation and Idea Generation Sessions and Solutions for innovation, decision-making and advantage.
Ideation Workshops ideally lead to the development of improved or previously unimagined new products or line extensions.
Often an innovation has the potential to disrupt a market by changing the status quo and replacing what already exists with something totally unique.
SIS is at the forefront of adopting and pioneering numerous mobile ethnographic methodologies that are making this research approach the “go to” solution for product developers and marketers.
TI captures and delivers a specific kind of information, insight, and foresight about the competitive environment to make decisions and strategic plans that can produce advantages for your organization.