What is Skincare Market Research?
Skincare Market Research evaluates the consumer attitudes and opinions, sensory interaction, look and feel, product effectiveness, product usability and brand appeal of skincare products.
Skincare products include moisturizers, face cleansers, sunscreens, masks, anti-aging serums, and more. Skincare products are most commonly used on the hands and face and can come in the form of lotions, gels, creams, serums, “potions,” butters, and mousses.
About SIS Skincare Market Research
With over 35 years of experience in Beauty Market Research, SIS has developed a strong background in Cosmetic, Fragrance, and Skincare Market Research. SIS has helped major retailers, cosmetic artists, healthcare providers, and product developers to:
- Develop products and services
- Stimulate business growth
- Increase profits
- Understand customer needs and wants
- Improve in-store experience
With access to the most influential and trend-setting consumer segments in the U.S., our skilled research professionals and recruiters conduct Qualitative Fieldwork and Quantitative Data Collection studies. We conduct Consumer New Product and Concept Testing, Sensory Research, In-Home Usability Testing (IHUT), in-store research and Message Testing. We are able to target consumer segments with a variety of skin types, age groups, and skincare concerns.
Our staff recruits the most sought-after respondent populations. We communicate and relay the instructions and guidelines of new products, and employ the most current and effective research methods to tap into Buyer Behavior and Psychology.
Our extensive resume of projects in skincare and beauty care include In-Home Usage Tests (IHUTs), which allow the consumer to take home and evaluate the effectiveness of health products and services, determine price points, determine consumer market attitudes, and critically consider competitive markets and products.
Some of our other methodologies include Online Discussion Boards, Journaling, and new smart phone or computer applications (“apps”). These methods and tools allow us to collect photos, video interviews, online surveys and questionnaires, and gather brand impressions via live shopper experiences.
Our Strategy Research Group provides research and intelligence for decision-making, including Competitive Analysis, Market Positioning, Branding Research, Channel Intelligence, Distributor research and SIS Sales Strategies Consulting.
SIS has even previously conducted studies with retailers in NYC to improve the quality and functionality of product displays, evaluate shopper experience, examine behavioral economics, and make critical marketing and business decisions.