Africa Market Research

Market Research in Algeria, Africa

Market Research in Algeria, Africa Key Industries The leading industries of Algeria are mining, food processing, natural gas, and electricals. Algeria also specializes in light industry and the petrochemical and petroleum industries. Natural gas...

Market Research in Angola

Market Research in Angola Key Industries During the colonial period, Angola was the crown jewel of Portugal. It gave people the encouragement they needed to invest in their economy. With this, the economy started having rapid growth by the 1970s....

Market Research in Benin

Grow your business in Africa with Market Research in Benin.

Market Research in Botswana

Market Research in Botswana The Republic of Botswana is landlocked. It is in the Southern region of Africa. Its neighbors are South Africa at the south and southeast, Namibia to the west and north, and Zimbabwe to the northeast. The official languages...

Market Research in Burkina Faso

Market Research in Burkina Faso History of Burkina Faso Burkina Faso is a country located in West Africa, which became independent on 5 August 1950. Its former name is the Republic of Upper Volta, used between 1958 and 1984. It started using the...

Market Research in Burundi

Market Research in Burundi Key Industries Burundi is a landlocked state in the Great Lakes Region of East Africa. It shares borders with Rwanda, Tanzania, and the Democratic Republic of the Congo. Burundi’s main exports include coffee, tea, and s...

Market Research in Cabo Verde

Market Research in Cabo Verde, Africa Off the coast of Africa lie the Cabo Verde or Cape Verde (Green Cape) Islands. Cabo Verde consists of an archipelago of fifteen islands and islets off the west coast of Africa. They're named after the westernmost...

Market Research in Cameroon

Market Research in Cameroon, Africa Lying on the Gulf of Guinea is the country of Cameroon, sandwiched between Nigeria and the Central African Republic. Its name derives from the Portuguese ‘Camaroes’ (meaning shrimps). Some people view it as “Af...

Market Research in Chad

Market Research in Chad The Republic of Chad is in north-central Africa. This landlocked country shares borders with Sudan to the east, Libya to the north, and Cameroon and Nigeria to the southwest. The Central African Republic lies to the south...

Market Research in Comoros, Africa

Agriculture is the primary industry in Comoros. Some people supplement it with hunting, fishing, and subsistence farming.

Market Research in Cote d'Ivoire

Market Research in Cote d'Ivoire Key Industries Cote d'Ivoire is French for the Coast of Ivory or Ivory Coast. This country has been growing its economy despite the instability of its political government. Its agricultural sector is thriving. Cote...

Market Research in Djibouti

Market Research in Djibouti Djibouti is one of Africa’s most strategic countries. This small country on the horn of Africa has the official name of the Republic of Djibouti. Djibouti is on the northeastern coast of Africa to the Red Sea. It is f...

Market Research in Egypt

Market Research in Egypt. We help businesses carry out market research through methods such as surveys, focus groups, online communities...

Market Research in Equatorial Guinea, Africa

Equatorial Guinea is prospering in tourism, trade, and culture, and its youthful population is another ingredient for an emerging giant.

Market Research in Eritrea, Africa

Market Research in Eritrea, Africa Eritrea is a word derived from the Latin “Red Sea.” It is also the name given to the small coastal nation found on the Red Sea in the Horn of Africa. The bordering countries of Eritrea are Sudan, Ethiopia, and...

Market Research in Eswatini, Africa

The key industries of the Kingdom of Eswatini are agriculture and tourism. Eswatini’s rich heritage attracts visitors from all over.

Market Research in Ethiopia, Africa

In recent years, the bilateral trade between Ethiopia and China has increased. Ethiopia is one of the fastest-growing African countries.

Market Research in Gabon, Africa

Gabon is taking steps to diversify its economy. there are many tourist attractions with fishing facilities, beaches, rivers, and mountains.

Market Research in Ghana, Africa

Ghana stands out as being one of the leading countries in Africa. Agriculture, forestry, and fishing are vital industries.

Market Research in Guinea-Bissau, Africa

Guinea-Bissau has excellent agricultural potential. The country has fertile soil, high rainfall, and a fast-growing food processing industry.

Market Research in Kenya, Africa

Over the past decade, Kenya has seen much economic growth. The agricultural sector is the pride and joy of the Kenyan market.

Market Research in Lesotho, Africa

Lesotho’s strength is tourism. Lesotho is a monarchy with an integrated economy. Today, most families live by agriculture.

Market Research in Liberia, Africa

One of Liberia’s strengths is its natural resources. Agriculture is still its primary industry, employing two-thirds of the population.

Market Research in Libya, Africa

Libya is a great place to grow your business because of its large population. Economists expect Libya to continue growing in wealth.

Market Research in Madagascar, Africa

Exports from Madagascar have earned hundreds of millions of dollars in recent years. Startup costs for investment in Madagascar are low.

Market Research in Malawi, Africa

SIS provides focus groups, interviews, and surveys. We also undertake Quantitative, Qualitative, Strategy Research for the Malawian market.

Market research in Mali

Mali's economy is thriving, mainly due to the country’s natural resources. Equally important, it has a robust agriculture sector. It also has heavy potential in the renewable energy sector. 

Market Research in Mauritania, Africa — an Overview

Market Research in Mauritania, Africa Neighborhoods Located in Northwest Africa, Mauritania is one of the poorest countries in the world. However, its mixed pot of people makes the country unique. In fact, some sources refer to Mauritania as the...

Market Research in Mauritius — Island off Africa's East Coast

Market Research in Mauritius. Our website has a great deal of information that may benefit your search. Qualitative and Quantitative Data.

Market Research in Morocco, North West African Continent

Market Research in Morocco: Research can enable you to find the right investment opportunities. We are here to help your business succeed.

Market Research in Mozambique

Mozambique has many untapped resources that can boost the country’s economy. The government is pushing the agricultural, mining, and services sectors. Mozambicans are harvesting more produce to gain foreign capital.

Market Research in Namibia

Namibia is the seventh most business-friendly country in Africa. The economy, political stability, and per capita income rank among the best in Africa.

Market Research in Niger, Africa

Niger is a leading producer of uranium. Its soil is rich in mineral deposits such as uranium, oil and gas, gold, iron, and phosphates.

Market Research in Nigeria

Grow your business with Market Research in Nigeria.

Market Research in Rwanda, Africa

Rwanda’s main imports are raw sugar, refined petroleum, and gold. Rwanda’s primary industries include Agriculture, Hospitality, and Trade.

Market Research in Senegal, Africa

The agricultural sector is Senegal’s pride and joy, and the country ranks as one of the largest peanut producers in the world.

Market Research in Seychelles, Africa

Market Research in Seychelles; are you thinking of investing? We are happy to provide your Market Research. We want to help you decide.

Market Research in Sierra Leone, Africa

Market Research in Sierra Leone; surveys, interviews, focus groups. These tools can help you decide if investing is the right move for you.

Market Research in Somalia, Africa

Market Research in Somalia; our Qualitative and Quantitative Research delivers the data you need. We help you to expand your business.

Market Research in South Africa

Grow your business with Market Research in South Africa.

Market Research in Sudan, Africa

Market Research in Sudan, Africa The Republic of Sudan is a Northeast African country. It is to the south of Egypt and north of South Sudan. On its eastern and western borders are Eritrea and Chad. The Red Sea is to the Northeast of Sudan. Key...

Market Research in Tanzania

The past decade brought robust economic growth to the United Republic of Tanzania. Mining, energy, construction, and engineering make up the Tanzanian economy.

Market Research in the Central African Republic

Market research in the Central African Republic: We provide Quantitative, Qualitative, and Strategy. Contact us now for a consultation.

Market Research in the Congo

Market Research in the Congos — each presents opportunities. Qualitative research via focus groups bring further clarity for future ventures.

Market Research in The Gambia, Africa

SIS provides Quantitative, Qualitative, & Strategy Research for businesses in the Gambia. US brand names are in high demand.

Market Research in Togo, Africa

Market Research in Togo, Africa Togo is a small west African country. Its area is only 35,400 square miles, and it lies south of Burkina Faso, Mali, and Niger. The official name for Togo is the Togolese Republic. Togo used to be the trade center...

Market Research in Tunisia, Africa

Market Research in Tunisia, Africa Tunisia is in North Africa next to Algeria and Libya. Its official language is Arabic. Key Industries Most of the land in Tunisia is arable. As a result, it exports wheat, barley, olives, dates, and fresh fruit. ...

Market Research in Uganda, East Africa

Market Research in Uganda. Quantitative & Qualitative Research is crucial before starting. Market your products to the right consumers.

Market Research in Zambia, Africa

Market Research in Zambia, Africa Zambia is home to the world-famous Victoria Falls. This landlocked country in South-Central Africa sits on a plateau. Several waterways surround it. With over 18 million people, Zambia is also home to over 70 ethnic...

Market Research in Zimbabwe, Africa

Zimbabwe has abundant natural resources and good infrastructure, occupying a significant portion of land and water in Southern Africa.

Nutritional Product Market Research in Africa

Nutritional product market research in Africa analyzes the diverse and complex landscape of the continent's health and wellness sector.

Africa is projected to experience continued economic growth in the years ahead as  investments increase, especially from China, Korea and Japan.

While nations rich in resources have traditionally been the object of investment interest, many other African economies present opportunities.  New services and manufacturing sector investments are growing continent-wide, with hundreds of new projects in the works.

Opportunities and Challenges in Africa

International companies are launching products in Africa, developing competitive advantages, and growing at a fast pace.

Market Research and Strategy Consulting can uncover opportunities for your business in Africa.  For example, the number of High Net Worth Individuals is on the rise, and many of them gravitate toward the banking hub of Mauritius which has become a financial center of African trade. Countries in Africa have growing populations, and the population of Africa is over 1.2 billion people. Africa has seen major growth in smart phones and mobile device ownership. Rising wages and growing domestic economies mean larger consumer markets in which to launch and position new products.

Low commodity prices and fluctuating global oil prices have negatively affected the African economy recently. China, a major investor in African development, is experiencing economic slowing, as well. The potential spread of Ebola could hurt tourism and transportation interests if it spreads further.

Despite these challenges, much is being done to improve and stabilize governance, and implement social changes in Africa that will make it more attractive to companies. South Africa has the strongest economy on the continent and many companies there are examining the market potential of other African nations.

About Market Research in Africa

SIS International Research has extensive experience in Market Research in Africa. Research methods in Africa tend to be centered on traditional Face-to-Face research due to relatively lower internet penetration rates and other on-the-ground logistical considerations.  For this reason, Qualitative Research Face-to-Face methods such as Focus Groups and In-Depth Interviews can be effective.  Quantitative sampling can require deep knowledge of the local market, and some studies require sampling from village to village.

Our Market Research and Strategy Consulting studies offer valuable insight into many sectors of business development and examine the potential opportunities that exist. We continually research the pulse of African market dynamics, interact with key purchase decision makers, and regularly examine the demands and attitudes of consumers and companies.