Thought Leadership

Loyalty Market Research

SIS International Market Research & Strategy

Consumer Loyalty is a relationship of trust between an organization and its customers. Loyal customers can make your business more profitable.

Digital Advertising Market: Industrial B2B Playbook

SIS International Market Research & Strategy

Marketing is an ongoing process that evolves with time.  A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … Read more

Understanding China’s Shadow Banking System

SIS International Market Research & Strategy

China’s shadow banking system, or the informal financing market that lies outside regulator control, has recently come under scrutiny as the Chinese economy slows down to its lowest growth rate since 1999. If economic growth continues to slow, sudden defaults on loans made in the country’s shadow banking system could threaten China’s banking sector and … Read more

SIS International Research Celebrates 30th Year Anniversary

SIS International Research Celebrates 30th Year Anniversary: Three Decades of Decision-Grade Intelligence SIS International Research celebrates 30th year anniversary with a record book of B2B industrial engagements across 135 countries. The milestone marks three decades of work that has shaped how Fortune 500 leadership teams size markets, qualify suppliers, and time capital deployment. The firm … Read more

Process and Systems Development in Organizational Success

SIS International Market Research & Strategy

As much as human resource and capital assets do, organizational processes and systems can help enhance competitive advantage. Typically, a creative staff can spearhead the development of a new and compelling product with a potentially high ROI, for example. Meantime, the acquisition of additional machinery will–in most cases–boost the productivity of a manufacturing plant. The … Read more

Textile Industry Analysis: Strategy and Growth

SIS International Market Research & Strategy

The economic downturn in America, Japan and Europe significantly affected the global textile and apparel industry. Based on industry data, monthly imports fell by USD 4 billion, from USD 30 billion in 2008 to just USD 26 Billion in 2010. This unexpected decline ironically followed a period of rapid growth, following the textile industry’s implementation … Read more