Harnessing Virtual Worlds for Marketing
New Internet Worlds are emerging online where users make a replica of themselves to live out life-like situations.
Thin-Slicing in Marketing: Book Review of “Blink”
We reviewed a few chapters in Malcolm Gladwell’s best-seller “Blink”. Why? Thin Slicing reveals insights into human behavior.
China, the next wave in Competitive Intelligence?
The China Institute of Competitive Intelligence (CICI) is promoting its 4th Annual Competitive Intelligence International Annual Conference from November 13-15 in Shanghai. Last year, nearly 150 people attended. The China Institute of Competitive Intelligence claims that CI in China is on the rise.
NYU’s Aggressive Globalization Plan
Last year, New York University (NYU) announced an agreement with the Emirate of Abu Dhabi to build NYU Abu Dhabi. The research university, with a complete integration of a liberal arts and science college, will be the “first world-class, liberal arts university in the Middle East”.
NYU Abu Dhabi is still underway, with the first formal academic year planned to start on the fall of 2010. NYUAD, which offer NYU B.A. and B.S. degrees, as well as specialized graduate programs, is projected to enroll at least 2,000 undergraduate students and approximately 800 graduate students. The students will be admitted from all over the world, especially the broad Middle East and South Asia.
The Nigerian Market: Culture’s effect on Business
Culture can be simply defined as a way of life of people in a particular society. In a broad term, culture is a configuration of learned behaviour whose component elements are shared and transmitted by members of a particular community. People from the same cultural background have common trait, ideology, norms, belief, value system, consumption pattern, speak same language and use same currency. Different cultures show a tremendous spectrum of diversity in how a society perceives either a product, idea or service as well as what its members expect.
Book Review: “The Culture Code”
As part of our series of marketing-related books, we have reviewed Clotaire Rappaille’s book “The Culture Code.” In marketing research, Rappaille is known for his style and unique theories on human behavior. He is known for his rejection of the traditional focus group; instead he proposes a 3-hour focus group in which he does unstructured probing of obscure questions to elicit deeply rooted emotions and attitudes. In the book, he talks about how a culture has a code for every concept, and that it is the job of marketers to decode those meanings.
Rapaille lays out 5 central principles that belie his marketing research approach.
The Next Wave in GCC Hospitality
In the June edition of Gulf Business, Mr. Welf Ebeling, EVP and COO of the “Leading Hotels of the World” indicated that while the number of 5 star hotels in Dubai is exploding, the next wave to follow is budget hotels.
Carrefour Emerging Markets Market Research
Discover how Carrefour expands in Emerging Markets.
Generation Gaps in Asia
Having lived and worked throughout Asia over the past few years, I am continually reminded that the Generation Gap that I wrote about in China’s Generation Y applies to many Asian cultures—China and beyond. In my book China’s Generation Y, I spent one chapter describing the significant generation gap between Gen Y’s parents, who grew … Read more
Setting up a Business in Turkey
By Nese Yahya, Managing Director of Expatia
The Legal Framework
Starting a business in a new country is challenging, as it is everywhere. As a foreigner if you intend to set up a business in Turkey, you first have to look at and get familiarized with the Foreign Direct Investment Law (No: 4875), which was introduced in Turkey in 2003. The most important principles introduced by this law are those of non-discrimination and equal treatment, as they set the legal framework of the liberal investment environment in Turkey.
According to the Foreign Direct Investment Law, the prerequisites and obligations for establishing a company with foreign capital will be equal to those for local companies. Consequently, the various compulsory permits in the past in founding a company with foreign capital are now eliminated. Companies that are founded with foreign capital as considered by the rules of the Turkish Commercial Code are considered Turkish companies. Therefore, all duties and responsibilities are identical despite the nature of the company’s capital creation.
Additionally, within the new FDI law, there are no rules requiring Turkish participation in the capital or management of a company with foreign capital. A company may be established with 100% foreign capital, and almost all sectors are open to foreign capital. The company establishment procedures have also been simplified to a great extent. Now, with the efficient procedures, a company’s registration and establishment of a company in Turkey can be completed in as little as one day. Companies must submit a standard form at one location and will not need to submit applications to many authorities for approvals. Also, the law provides that it is no longer mandatory to establish either a limited liability company or joint stock company. These all are important points to be taken into consideration by foreign investors who plan to do business in Turkey.
Qatar Economic Outlook and Market Research
Qatar has a favorable business landscape.
Islamic Banking update
At the end of the first quarter of 2008, Islamic banks comprised 13.4% of UAE’s banking assets, according to Kuwait’s Global Investment bank. The sector is on the move with strong growth, rising share of the total banking market, new products and strong deposits. According to this report, the sector is introducing innovative products to account for new market needs. Among these products are Ijarah and Murabaha.
Many banks in the Middle East already have an Islamic banking unit or even converting existing non-Islamic subsidiaries into Islamic ones. The report goes on to mention that compound annual growth rate of deposits at Islamic banks has risen 44% over the past 5 years.
A previous report by SIS International indicates that Islamic Banking has attracted a key market of banking clients, high net-worth individuals (HNWI’s), particularly in the Gulf. While Bahrain is traditionally known as a hub for Islamic banking, banks in the UAE and Qatar are making in-roads into the market by creating Islamic Financial Services subsidiaries.
Telecommunications consumer research
Expatriate Arabs and Expatriate Asians, who compose the vast majority of the population in the UAE and a large proportion of the population in the rest of the GCC, keep in contact with their families back home via VOIP and through their mobile phones.
An interesting insight to report from our analysts on-the-ground in the GCC countries in the Middle East. Family members back home often place “Missed Calls” to the expatriates working in the GCC, where they hang up and expect to be called back. Despite it being cheaper for family members to call from India, Pakistan and from Levant countries, the underlying psychology behind family placing Missed Calls is to see that their family members in the GCC care about them and that the expatriates have enough love to call them back.
Economic snapshot: Islamic Banking
At the end of the first quarter of 20008, Islamic banks comprised 13.4% of UAE’s banking assets, according to Kuwait’s Global Investment bank. The sector is on the move with strong growth, rising share of the total banking market, new products and strong deposits. According to this report, the sector is introducing innovative products to account for new market needs. Among these products are Ijarah and Murabaha.
Many banks in the Middle East already have an Islamic banking unit or even converting existing non-Islamic subsidiaries into Islamic ones. The report goes on to mention that compound annual growth rate of deposits at Islamic banks has risen 44% over the past 5 years.
A previous report by SIS International Market Research indicates that Islamic Banking has attracted a key market of banking clients, high net-worth individuals (HNWI’s), particularly in the Gulf. While Bahrain is traditionally known as a hub for Islamic banking, banks in the UAE and Qatar are making in-roads into the market by creating Islamic Financial Services subsidiaries.
NYU’s Globalization Plan into the Middle East
Last year, New York University (NYU) announced an agreement with the Emirate of Abu Dhabi to build NYU Abu Dhabi. The research university, with a complete integration of a liberal arts and science college, will be the “first world-class, liberal arts university in the Middle East.”
NYU Abu Dhabi is still underway, with the first formal academic year planned to start on the fall of 2010. NYUAD, which offer NYU B.A. and B.S. degrees, as well as specialized graduate programs, is projected to enroll at least 2,000 undergraduate students and approximately 800 graduate students. The students will be admitted from all over the world, especially the broad Middle East and South Asia.
The campus will be located on Saadiyat Island, 500 meters off the coast of Abu Dhabi. This island is still not developed, but is being planned for a population of 150,000 people.
The convergence of NYU and Abu Dhabi, the capital of both the emirate of Abu Dhabi and the United Arab Emirates, highlights every university’s race to take the lead on globalization. An increasing number of American research universities have been expanding internationally, many of which have created programs in the Middle East.
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