Ruth Stanat

Automotive Sensor Market Research

Automotive Sensor Market Research   Automotive systems are getting smarter with each passing day. The evolution and inventions for the advance systems powered by a growing automotive market of Europe are increasing on a high pace. Sensors today define a new wave of automotive comfort and advance technology. The European automotive sensor industry is in … Read more

Hungary in Troubled Economic Times

Bloomberg indicates troubled times in Hungary due to

  • the global economic recession and the lack of reform from communism over the past two decades.
  • Hungary’s main trading partner is the European Union which is in recession. 
  • Veritas has cut shops
  • Audi has closed its plant
  • Rising unemployment, with predicitions of a rise to 8-10% unemployment
  • Violent protests due to an unpopular president
  • Bloomberg has indicated that analysts put the economic decline at about 2% next year. 
  • the IMF helped thwart a major default by the country by bailing the country out 
  • inflexible labor market and tax structure
  • Opportunities may arise for Hungary to attract businesses seeking to lower costs.

Action taken

  • $6.5 billion stimulus targeting small and medium businesses

Opportunities

  • attracting foreign businesses and investment by improving its tax structure, labor market and incentives

White Paper: Which Comes first: Demand or Supply?

By Dmitry Shimanov, General Director of MAR Consult Research Agency
Also accessible on SIS Worldwide Intelligence A famous economic law says: “Demand determines supply”. Is this really true?

Regular consumers take this assumption for granted. In today’s market, however, this law requires further revision and clarification. At first, supply determines demand and only then does demand begin to expand the amount of supply.

Book Review: “Hey Whipple Squeeze This”

As part of our series of marketing-related books, we have reviewed Luke Sullivan’s book “Hey Whipple Squeeze This.” While focused on advertising, the book delves into solving problems and understanding consumers. Likewise, it can be applied to other areas of marketing services. We have structured this review on interesting concepts on which the author focused.

Brainstorming
Sullivan asserts the value in posing the problem as a question. One of our favorite quotes in the book was when Sullivan stated, “A problem well-stated is a problem half-solved.” By focusing on the question, people can facilitate the brainstorming process.

Hungary’s Economic Woes

According to Al Jazeera, Hungary was once the 10th most dynamic economies in the world.  Yet, many multinationals that sought this growth have divested and gone elsewhere, to Bulgaria, Slovakia and Romania.  Now the country may become divided on why the economic crisis has turned so sour.

The heating and plumbing business mentioned in the video blamed the left-wing government for its policies.  Another family business which imported soya beans from Latin America is struggling from the Credit Crunch and a lack of liquidity to finance operations.  It made it difficult to pay for the cargo.

The IMF bailed out hungary to prevent economic destablization in the region. More instability may arise due to the social services being cut in order to service debt and lack of liquidity.

Large-scale Research for Small Companies

By Dmitry Shimanov, General Director of MAR Consult Research Agency
Also accessible on SIS Worldwide Intelligence Library. One of the common mistakes existing in business circles is that marketing research is necessary only for large companies. As a matter of fact, small businesses require it as much as transnational corporations.
Why? Here are four reasons.

First, in order to expand market share, small companies need to find a suitable niche. This is why market analysis and SWOT analysis of competitors will be required. Second, small companies deal with extreme pressure of competition. They have to keep hold of every client, and to do so, complete information on consumers is necessary (from social and demographic features to psychographic portrait).

Book Review: “Truth, Lies & Advertising”

As part of our series of marketing book reviews, we have recently reviewed Jon Steel’s “Truth, Lies and Advertising: the Art of Account Planning.” While focused on advertising, the book’s content can feasibly be applied to other branches of marketing services. In particular, we were eager to read its perspective on market research in Advertising campaigns.

Steel’s goal is to propose a new model of advertising based on the complexity of people and their emotions. The model incorporates a partnership of stakeholders in an advertising campaign:

  • client’s business perspective
  • agency’s creative perspective
  • opinions and prejudices of the people at whom advertising is aimed; In other words, the consumer needs to be probed for insecurities, motivations, habits, prejudices

China, the next wave in Competitive Intelligence?

The China Institute of Competitive Intelligence (CICI) is promoting its 4th Annual Competitive Intelligence International Annual Conference from November 13-15 in Shanghai. Last year, nearly 150 people attended. The China Institute of Competitive Intelligence claims that CI in China is on the rise.