Luxury Car Buyer Market Research
Learn more about Luxury Car Buyer Market Research.
Learn more about Luxury Car Buyer Market Research.
Learn more about Higher Education Market Research in Europe.
Beijing Shibo Real Estate, a Chinese developer, is bringing Broadway to Beijing, by developing a row of 32 theaters in Haidian district.
The theaters will present well-established Western shows and musicals. Many of the shows will be translated into Mandarin from English.
The move shows the extent to which an upper class and upper middle class is emerging and expecting Western entertainment.
Secondly, this entertainment is a status symbol, part of conspicuous consumption. Companies and wealthy individuals will likely take their families or connections as part of guanxi to these events.
Lastly, Beijing’s new Broadway illustrates the tendency for Chinese to adapt Western influences. Planners are not innovating musicals, but reproducing them in local terms.
Facebook is truly an example of a social networking site that has innovated how the world’s youth socialize on an unprecedented daily basis.
Automotive Sensor Market Research Automotive systems are getting smarter with each passing day. The evolution and inventions for the advance systems powered by a growing automotive market of Europe are increasing on a high pace. Sensors today define a new wave of automotive comfort and advance technology. The European automotive sensor industry is in … Read more
Bloomberg indicates troubled times in Hungary due to
Action taken
Opportunities
Understand the pros and cons of discounting at super luxury retailers.
By Dmitry Shimanov, General Director of MAR Consult Research Agency
Also accessible on SIS Worldwide Intelligence A famous economic law says: “Demand determines supply”. Is this really true?
Regular consumers take this assumption for granted. In today’s market, however, this law requires further revision and clarification. At first, supply determines demand and only then does demand begin to expand the amount of supply.
As part of our series of marketing-related books, we have reviewed Luke Sullivan’s book “Hey Whipple Squeeze This.” While focused on advertising, the book delves into solving problems and understanding consumers. Likewise, it can be applied to other areas of marketing services. We have structured this review on interesting concepts on which the author focused.
Brainstorming
Sullivan asserts the value in posing the problem as a question. One of our favorite quotes in the book was when Sullivan stated, “A problem well-stated is a problem half-solved.” By focusing on the question, people can facilitate the brainstorming process.
The 2008 US Presidential Election was fascinating for a multitude of reasons, but in particular because of the use of new marketing.
According to Al Jazeera, Hungary was once the 10th most dynamic economies in the world. Yet, many multinationals that sought this growth have divested and gone elsewhere, to Bulgaria, Slovakia and Romania. Now the country may become divided on why the economic crisis has turned so sour.
The heating and plumbing business mentioned in the video blamed the left-wing government for its policies. Another family business which imported soya beans from Latin America is struggling from the Credit Crunch and a lack of liquidity to finance operations. It made it difficult to pay for the cargo.
The IMF bailed out hungary to prevent economic destablization in the region. More instability may arise due to the social services being cut in order to service debt and lack of liquidity.
We provide Eastern Europe Market Research. Here are some tips.
By Dmitry Shimanov, General Director of MAR Consult Research Agency
Also accessible on SIS Worldwide Intelligence Library. One of the common mistakes existing in business circles is that marketing research is necessary only for large companies. As a matter of fact, small businesses require it as much as transnational corporations.
Why? Here are four reasons.
First, in order to expand market share, small companies need to find a suitable niche. This is why market analysis and SWOT analysis of competitors will be required. Second, small companies deal with extreme pressure of competition. They have to keep hold of every client, and to do so, complete information on consumers is necessary (from social and demographic features to psychographic portrait).
As part of our series of marketing book reviews, we have recently reviewed Jon Steel’s “Truth, Lies and Advertising: the Art of Account Planning.” While focused on advertising, the book’s content can feasibly be applied to other branches of marketing services. In particular, we were eager to read its perspective on market research in Advertising campaigns.
Steel’s goal is to propose a new model of advertising based on the complexity of people and their emotions. The model incorporates a partnership of stakeholders in an advertising campaign:
The fragrance industry worldwide rolls to the beat of its own drum in terms of marketing and consumer purchases.