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An Interesting Look into Vietnam
Our Research on Vietnam’s FMCG Market
Driven by increasing youth expenditures, better distribution networks and strong economic growth, Vietnam’s FMCG industry, which grew 20% in 2006, is expected to grow more in 2007. China’s growth rate was 11%, while the Thai market grew 4% and the Taiwan market grew 3%. 57% of Vietnam’s population is under 25 years old. Vietnam has a higher family density than other countries in Southeast Asia. The country’s monthly expenditure is around $40 USD. The most widely used cosmetic category in the country is facial moisturizers.
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By Ramesh Hariharan, Executive Director of Defussion Knowledge Solutions
Today’s organized retail sector in India is valued at $7 billion, and within 3 years (by the year 2010) the figure shall be 3.5 times as large at $25 billion.
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Overview
Major competitors in the United States market are concentrated in three regions: East Coast, Midwest, and West Coast. Particular areas of concentration include California, Missouri, Nebraska, and Pennsylvania.
Some of the major players in the industry that are from Florida and New York as are as follows: