FMCG Market in Vietnam
An Interesting Look into Vietnam
Our Research on Vietnam’s FMCG Market
Driven by increasing youth expenditures, better distribution networks and strong economic growth, Vietnam’s FMCG industry, which grew 20% in 2006, is expected to grow more in 2007. China’s growth rate was 11%, while the Thai market grew 4% and the Taiwan market grew 3%. 57% of Vietnam’s population is under 25 years old. Vietnam has a higher family density than other countries in Southeast Asia. The country’s monthly expenditure is around $40 USD. The most widely used cosmetic category in the country is facial moisturizers.
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