An Interesting Look into Vietnam
Our Research on Vietnam’s FMCG Market
Driven by increasing youth expenditures, better distribution networks and strong economic growth, Vietnam’s FMCG industry, which grew 20% in 2006, is expected to grow more in 2007. China’s growth rate was 11%, while the Thai market grew 4% and the Taiwan market grew 3%. 57% of Vietnam’s population is under 25 years old.
Vietnam has a higher family density than other countries in Southeast Asia. The country’s monthly expenditure is around $40 USD. The most widely used cosmetic category in the country is facial moisturizers.
