Companies need to be where their customers and stakeholders are. More than ever, the web is a crucial point-of-contact between businesses and their stakeholders. In this recession, web surfers are spending sleepless nights surfing the web for entertainment, insights and other content that is meaningful for them.
SIS International Market Research - Graduate schools throughout the United States are realizing unusually high application rates, while the economy plunges further into recession. This development has resulted from the countercyclical rise in demand for college degrees, as scores of workers head to "plan B" by applying for graduate degrees. Eventually, these graduates hope to come out better positioned in the workforce after the recession concludes.
Bio Fuels and Renewables present new opportunities. Discover how Bio Fuels continue to evolve.
Business-to-Business segmentation can help you reach profitable new customers.
eHarmony.com offers an online dating service that connects males and females in the hopes of creating loving relationships.
Discover Carrefour's experience in expanding to Dubai, United Arab Emirates.
Ruth Stanat remembers her article from 1990 regarding Strategic Intelligence.
Global competitors never stop their Strategic Plan [...]
How to Continue Your Expansion in Emerging Markets in this Recession
Ruth Stanat, President and CEO, SIS International Research
January 26, 2009
Background
Automotive Sensor Market Research Automotive sys [...]
Understand the pros and cons of discounting at super luxury retailers.
By Dmitry Shimanov, General Director of MAR Consult Research Agency
Also accessible on SIS Worldwide Intelligence A famous economic law says: “Demand determines supply”. Is this really true?
Regular consumers take this assumption for granted. In today’s market, however, this law requires further revision and clarification. At first, supply determines demand and only then does demand begin to expand the amount of supply.
As part of our series of marketing-related books, we have reviewed Luke Sullivan's book "Hey Whipple Squeeze This." While focused on advertising, the book delves into solving problems and understanding consumers. Likewise, it can be applied to other areas of marketing services. We have structured this review on interesting concepts on which the author focused.
Brainstorming
Sullivan asserts the value in posing the problem as a question. One of our favorite quotes in the book was when Sullivan stated, “A problem well-stated is a problem half-solved.” By focusing on the question, people can facilitate the brainstorming process.
The 2008 US Presidential Election was fascinating for a multitude of reasons, but in particular because of the use of new marketing.
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