Case Study Background
A tableware company specialized in ceramic products, with hundreds of years of history, was looking for a rapid entry and growth in the Asian market. The company wanted to quantify the growth opportunity for its stylish tableware product lines in two target countries and identify an actionable go to market strategy. SIS worked with the senior executives to design the best solution for its business goals.
SIS developed a comprehensive tableware market entry feasibility and attractiveness study in two countries in Asia. The project involved in-depth discussions with distributors, retailers and customers. This allowed SIS to gain insights into the trends, growing segments and demand gaps in both local markets.
The project phases were as follows: