The emerging market of Brazil, which comprises half the population of South America, is considered to be one of the “BRIC” high growth large emerging markets including China, Russia and India.
Brazil is characterized by a high rate of growth and economic development than developed economies. China, the US and the European Union are among Brazil’s largest trading partners.
Brazil, which is a little smaller than the US, is the biggest country in Latin America and is one of the world’s top 10 economies. The capital of the federation of states that comprise Brazil is Brasilia. Portuguese, African, German, Italian, Japanese, Spanish and Amerindian peoples are included in the variety of ethnic groups that make up Brazil’s population of over 190 million.
Internet and mobile penetration has risen steadily over the past few years impacting a variety of industries such as retail, ecommerce, Education and IT industries. A major segment of Brazil’s GDP is in the information technology sector.
Located 60 miles north of Sao Paulo, Campinas is Brazil’s has a large concentration of high-tech companies, research institutes, universities and tech parks and is essentially considered the “Silicon Valley” of Brazil. The northern city of Recife also has leading tech parks, as well as Porto Alegre, Sao Paulo and Curitiba to the south.
Challenges may exist in the Brazilian economy. A burning problem for the society is the unequal income distribution that still remains.
A sizeable number of Brazilians live below the poverty line, and inflation has in the past been an issue. Security, talent management and environmental questions have also been concerns. The increased operational cost linked to doing business in Brazil, known as the “Brazilian cost” – high power and transportation charges, poor infrastructure, burdensome official procedures and a high tax load are some of the other main challenges.