Market Research in Wallis and Futuna

Market Research Wallis and Futuna

Wallis and Futuna is an archipelago of beautiful French-speaking islands in the South Pacific Ocean between Fiji, Tuvalu, Samoa, Tonga, and Tokelau. There are two groups of Wallis Islands: Uvea and the Horne islands. Another name for these islands is “The Ocean’s Heart”, and mass tourism has not changed them. The people stick to their culture.

People started calling Uvea “Wallis” after its founder, who came from Europe in the 18th century. The names of the islands are also very much like many others. Hence they are often mixed up. The total area of the land is 54 square miles. The main island is a little more developed than Futuna. The French Administration is on Uvea.

Uvea is a low volcanic island with a barrier reef with 20 open inlets surrounding the island. The reef has an opening that allows boats to pass through to reach the island. A fishing ground lies between the reef and the island.


The islands are home to 36 villages as well as the capital Mata’utu. Other villages are Kaleveleve, Mala’etoli, and Gamua.

Kaleveleve has the islands’ hospital. This nine-bed facility offers first aid to the locals. Further support includes dental care, mother and child health care, and other medical services.

Key Industries

Wallis and Futuna have many different industries. The main ones are copra, handicrafts, fishing, and lumber. Furthermore, the majority of the people are into subsistence farming. They grow yams, taro, bananas, and other food crops, which they ship to mainlands in small portions. Countries like New Caledonia, Italy, and Japan are the major importers.


Wallis and Futuna rely on subsistence farming. Moreover, about four-fifths of the people are subsistence farmers. They even raise their livestock (mainly pigs).

The idea of selling the produced crops is against traditional beliefs. So they exchange these crops instead of selling them. Likewise, the people give away fish to family members, friends, and neighbors. They catch these fish in the surrounding reef area and rarely in the open sea.

Consumer Base

The people in Wallis and Futuna are friendly. They usually believe in barter more than selling. Revenues come from French government aid and also fishing. Residents earn income from small exports such as breadfruit, yams, and taro.

Apart from that, natives spend money on the goods that come in from France and Australia. These items include food products, electronics, vehicles, and building and public work supplies. All these are the essential needs of the residents.

Reasons to Start a Business in Wallis and Futuna

Setting up a business in a foreign country has plenty of advantages. Likewise, it may be hard to build a business in your own country due to unlikely conditions. Most countries offer location benefits. These benefits range from natural resources to favorable laws. In Wallis and Futuna, these laws allow growth.

Here are a few reasons for to start a business in Wallis and Futuna:

  • Excellent human assets and resources
  • Favorable tax system
  • High geographic and natural resource potential
  • Great (and authentic) living environment

This French land is furthest away from its mainland. Thus, the islands have an economy that is slightly different from others. Another key point is they are relatively poor with little profit from exports.

About Market Research in Wallis and Futuna

Starting your own business can be tough and a big step. Our company is always here and ready to offer help. As a matter of fact, we have focus groups for any business area you would like. In addition, we do qualitative, quantitative, and strategic research. We put plenty of time into improving the nature of any business that seeks our help. Our firm has never failed to bring out excellent results to our customers. In the end, they always leave happy. Also, we help with survey making and interviews.

We are happy to help you and your business.