Switzerland is considered to be a key test market in Europe where new services and technology products are often introduced and used in advance of national launches elsewhere. This may be due to the nuances of culture brought on by the country’s linguistic diversity.
Switzerland has an approximate population of eight million. Temporary foreign workers and resident foreigners make up about one-fifth of the population. Most of the foreigners are from other European countries, but there are also immigrants from Asia, the Americas, Africa and Oceania.
Switzerland is one of the countries where globalization performs and flourishes very well. The country has received top marks for its labor market structure, which is one of the best in the world for meeting the needs of a globalized economy. When it comes to cultural integration into the global village, the cross-border exchange of innovation and technology and transnational capital movements, Switzerland has proven itself to be a leader.