Computer Assisted Personal Interviewing (CAPI)
Computer Assisted Personal Interviewing (CAPI) is an interview method wherein the interviewers directly input data from interviewees through the use of portable computers.
Computer Assisted Telephone Interviewing (CATI)
Computer Assisted Telephone Interviewing (CATI) is a survey that is interviewer-administered over the phone based on a computer generated survey. CATI is used to increase the accuracy, speed, reliability and validity of telephone interviews using software based systems.
Computer-Aided Web Interviewing (CAWI)
Computer-Aided Web Interviewing (CAWI) is a survey that is conducted online where the interviewees can answer questionnaires using the Internet and is used in general for quantitative surveys.
Computer Aided Self-Interview (CASI)
Computer Aided Self-Interview (CASI) is an interview method wherein the interviewee communicates directly with a computer instead of the interviewer.
Census is a survey that gathers data from all available units or members of a population being studied.
Chi-Square Test is a statistical method that is used to determine whether variables are either independent or homogeneous. There are tests conducted for independence and homogeneity, both having the same formula but with different logic and sampling procedures. The chi-square test for independence analyzes whether determining the value of a variable would help in estimating the value of another variable. On the other hand, the chi-square test for homogeneity analyzes whether two populations have the same relative amount of observations with similar components.
The client is any individual or organization that purchases the service, commissions or subscribes to any or all parts of a market research project. Clients may be an advertising agency, a newspaper, a full-service research company or another data collection agency.
Closed-Ended Question are questions that provide a set of answers such as a simple piece of information, “yes” or “no” or through multiple choices.
Cluster Analysis is a statistical technique that arranges research data to help determine through quantitative comparisons of multiple characteristics to which different groups of individuals of a population belong to. The difference of the contents of each group or “cluster” should be less than the differences between clusters. Cluster Analysis is often used for consumer segmentation and brand marketing research.
Conjoint Association is a research technique that seeks to determine how consumers decide by assuming that their decisions are influenced by different factors that are considered to be jointly. This technique demands its subjects to choose a number of specific attributes from a particular selection therefore giving an indication of what is important to them based on the attributes that they have chosen.
Competition, in business, it is the term used when two or more companies are seeking or taking steps in obtaining what each other is gaining. Often coined as rivalry, it is the act of striving to be the best service provider or product manufacturer in a given industry.
Competitors are companies that offer the same services or product in the same market place as another.
Compound Annual Growth Rate (CAGR)
Compound Annual Growth Rate (CAGR) refers to the single rate of growth of a certain value for several years. The growth rate is based from the growth of particular accounts from the base period up to the ending period.
Expressed a percentage, confidence level, it is a measure of statistical result reliability that indicates the probability of result accuracy.
Consulting is a service that provides clients with advice, recommendations and assistance in order to boost their existing businesses while making use of their resources.
Consumer Behavior is a study of consumer buying trends and habits in the usage and purchasing of goods and services. It attempts to understand people’s wants by studying the characteristics such as demographics and behavioral variables of individual consumers.
Contractor is an individual who is committed to a profession that offers their expert services to the public. A contractor also agrees into doing a specific task and has their own ways and means of implementing the work assigned to them.
A control group is a group of people in an organization which are responsible for the implementation of regulations and other business and corporate related decisions.
Correlation refers to the cause or effect relationship between two random variables. These variables are determined as positively correlated when the high values of one variable is presumably related to the high values of the other variable. The variables are on the other hand are negatively correlated when the high values of one variable is presumably related to the low values of the other variable.
Co variation, in statistics, this term is short for correlated variation which is in regards with the accumulation and analysis of the available quantitative data and also makes use of the theory of probability in order to measure certain population parameters.
Custom Marketing Research
Custom Marketing Research is a type of research that is designed specifically to meet and answer the precise the requirements of a specific client.
Customer pertains to the buyer and user of a product or a service in order to meet their basic necessities and wants.
Customer Satisfaction Research
Customer Satisfaction Research is a marketing research study used by the companies to determine the level of satisfaction of their customers in buying the products or services. This research aims to maintain the customers for a long period of time.
Customer Profile is customer description used to help marketers identify their customers and prospects characteristics. Customers who represent profitable and sustainable opportunities are targeted using detailed analysis of demographic, geographic and psychological characteristics. Lifestyle behaviors, purchase preferences and creditworthiness are also analyzed to pick-out sustainable opportunities.