Intellectual Property Market Research

International intellectual property law involves bilateral and multilateral agreements that seek to augment domestic rules that govern and protect intellectual property (IP). Most cross-border IP issues are addressed through the World Intellectual Property Organization (WIPO).

In the world of business, intellectual property issues are increasingly being encountered given its highly globalized environment wherein thousands of companies participate. Given the level of competition resulting from this climate, companies realize the importance of protecting their intellectual properties. IP includes a broad range of concepts including trade names (such as “Starbuck’s”), an industry report conducted by a research firm, movies, images, books, cooking recipes, medicines, trade secrets, manufacturing processes, and architectural design.

The most common issues that often lead to expensive and painful litigations are allegations of patent, copyright, and trademark infringements. Following the technological infrastructure upon which modern businesses now thrive, property rights pertaining to digital content, software design, domain names, and databases are also hotbeds of confrontations. This makes IP an important component of any business intending to thrive in the global arena.

For managers, knowledge of IP fundamentals will not only help protect their companies’ intellectual assets but also help steer their companies away from hostile legal suits arising from allegations of IP infringements. The sheer abundance of players, products, and services in just about any business sector increases the risk of companies from having their intellectual assets misappropriated by other entities. While some infringements are unintentional, others are calculated and committed by unethical business entities.

Even so, managers of organizations that adhere to the best practices of global business are compelled to follow and implement internationally recognized IP protection laws. Pursuing intellectual property rights (IPR) is in their best interest because:

1. It safeguards the assets that give companies a competitive advantage
2. It enhances branding
3. It deters companies from infringing on existing rights
4. It can be leveraged as a revenue stream through licensing or technology transfers
5. It adds market value to a company

About Intellectual Property Market Research

Market Research uncovers insights, intelligence and strategies that protect Intellectual Property. The following are our solutions:

• Secondary Research on Infringement of Protected IP
• Customer Research
• Trademark Market Confusion research
• Emerging Markets Research
• China Market Research
• Key Opinion Leader Research
• Gray Goods Market Research
• Distributor Research
• Thought Leader Interviews
• Expert Procurement

Our Facility Location in New York

11 E 22nd Street, Floor 2, New York, NY 10010  T: +1(212) 505-6805

About SIS International

SIS International offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches. Contact us for your next Market Research project.