Product Taste Testing

SIS Market Research Product Taste Testing

Product Taste Testing is a crucial element of consumer research.

It forms part of the management and development of existing and new foods. Without it, there would not be fair opinions. Hence, taste testing helps with the fairness of the target consumer groups. Thus, it is a critical element of product benchmarking.

What is Product Taste Testing?

Partakers grade the product’s taste. They may give it a single grade or rate it with other products. In doing so, the brand names and packaging are not present on the product. Brands usually do the taste test at a central location, but the testers can also do it at a person’s home.

For consumer products, the term “taste test” means product testing.

When consumers receive products for tasting, the test usually covers all sensory dimensions. These include:

Mouth Feel,


Aroma (odor),


And texture.

Why is Product Taste Testing Important?

Performing a taste test is essential. It helps businesses to understand how their product will perform. It gives them an insight into the minds of the target consumer group. Product taste testing also tells them what their target customers think of their product.

Only a controlled taste test can find a completely unexpected problem. Then the brand corrects the problem. So, now your product is on the road to a successful launch. Still, it is best to conduct extensive taste testing. This route ensures that the reported results are valid. In short, it is essential to find out if you have discovered all possible problems. It’s part of the process of a product launch.

Key Job Titles

  • Chief Product Officer (CPO)
  • Individual Donors –
  • Advisor,
  • Analyst,
  • Design Consultant,
  • Design Engineer,
  • Engineer,
  • Owner,
  • Product Specialist,
  • Technician.
  • VP Product Management
  • Product Manager
  • Director of Product Management

Why Businesses Need Product Taste Testing

  • The product gains a chance to sell itself: if a product is excellent, it will sell itself. It is a marketing tool because if a customer loves an item, they will stick to it. When that happens, the company gains a customer for life.
  • The company’s values get to align with customer interests. Once the seller tests the product, it helps the company set expectations for it. Hence, brands can communicate with each potential customer. They can let them know what to expect from the product and the correct way to use it. By doing so, brands can align the interests of customers with the company’s values. Doing so helps to strengthen further the relationships they are trying to build. They build these relationships through exposure to their products.

Key Success Factors

Brands have access to three standard testing methods. Using at least one of these methods will ensure the success of product taste testing. These include:

  1. Comparative Testing. In the comparative test, participants view two or more products at the same time. They try them all at first and then state which one they prefer.
  2. Triangle Testing. Brands use this method for finding differences. In other words, participants taste three products. Two of them are the same, and one is different. Then, after tasting all three products, the tester asked them which one was odd.
  3. Monadic Testing; The Monadic test involves showing each participant a single product. Then they ask them for their reactions.

Other success factors are:

  • Competitive benchmarking.
  • Then, Zero outside influence.
  • Cost-efficient.
  • The separation of the evaluation of products from experiences in real life
  • Clarifying whether the participants like or dislike the product.

About Product Taste Testing

Do you want to launch a product? Does product taste testing sound like the way to go? Then this article is for you. We set up focus groups for you. We can also do quantitative, qualitative, and strategic research for your association. Try product taste testing today to ensure the success of your product.