Market Sizing Strategies

Market Sizing is an art and a science. It answers the following questions:

What is the potential market size for my product or service? Who are the main competitors that dominate the market? What segment of the market do they dominate? What are their market shares? What are the market segments and sizes?

There are 2 main types of Market Sizing projects:

1. To determine the current market size and your short-term potential.
2. To determine long-term market opportunities, segments, and positioning

Approaches:

Desk Research

Desk research can deliver the Market Landscape [market size and growth, key competitors and products, channels of distribution, technology trends, etc.] Desk research includes government data, published data from journals and syndicated reports, and data on the web.

• Pros: it is cost-effective and fast to deliver
• Cons: rarely will desk research give a complete picture and competitive landscape

Application of Statistical Methods to the Data

We recommend the application of statistical methods e.g. the Monte Carlo Method and other models for more precision.

The Benefits:

• Capture new opportunities
• Prioritize segments and new opportunities
• Uncover new, profitable customer segments
• Measure the potential appeal and success of your product
• Understand your market, industry, and customer better
• Become more efficient and profitable in your planning

Our Facility Location in New York

11 E 22nd Street, Floor 2, New York, NY 10010  T: +1(212) 505-6805

About SIS International

SIS International offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches. Contact us for your next Market Research project.