New Methods in Channel Intelligence
During the past 5-7 years, social media and mobility are more effective methods to reach these respondents. Moreover, at least 40-50% of this population are millennials who are only reachable through mobility e.g. their cell or mobile phones. Secondly, their time is very precious to this younger generation and it is difficult to conduct an interview over 15 – 20 minutes maximum. Mobility and technology has also impacted traditional channels in transportation, manufacturing and other business sectors.