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Personal Care Products Market Research

Personal Care Products Market Research

Personal Care Products Market Research

SIS is a leading Market Research and Strategy Consulting company.  We have over 40+ years experience in the Personal Care Product market.  The following is a selection of our past project experience

Hair Care

  • Conducted focus groups in the US with hairdressers to determine their attitudes toward a new bleaching product.
  • Competitive Intelligence Tracking Studies to identify new products.
  • Quantitative Study with consumers to determine their attitudes toward new hair care products in the US.

Skin Care

  • Conducted mall intercept product to determine consumers’ attitudes toward a new skin care products.
  • Conducted market entry study for skin care products in China.
  • Conducted  in-depth interviews of skin care product users (women and men) who were interested in organic products, luxury beauty products, a sustainable lifestyle, and who were environmentally conscious.
  • Study created for the development and launch of a high-end skin care product line with a focus on understanding the target’s attitudes and to develop product concepts.
  • Conducted Eye Cream Product testing with product placement over 11 days for consumer feedback

Oral Care

  • Conducted ongoing tracking studies for new oral care products.
  • Conducted focus groups for a new toothbrush in the US.
  • Toothbrush Distributor Research in the US for an Asian firm.

Vision Care

  • Several market analyses in Europe on contact lens products.
  • Conducted focus groups for consumers in Europe for hard and soft contact lens.
  • In-depth analysis into a Vision Care laboratory in the US.
  • Conducted a Competitive Intelligence study on competitors in the contact lens and contact solutions markets.

Perfume

Conducted Focus Groups for fragrance testing (Perfume Sensuality Study).

Sample of Current and Past Clients:

  • Avon
  • Bausch&Lomb
  • Colgate Palmolive
  • Goldwell
  • Estee Lauder
  • Lever Brothers
  • Primavera
  • Procter and Gamble
  • Revlon
  • Shiseido
  • Firmenich International Fine Fragrance Center

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