It is important to know the attitudes, preferences, and belief systems of the consumers you most want to reach. Other research concerns can include awareness of government policies and public sentiment which can impact your operation. Expert marketing research can assist your company in harnessing public sentiment and in helping your green endeavors to bear fruit.
Many industries are going green – energy, food, automotive, cosmetics, clothing, health, travel. SIS utilizes Green Industry Research to support organizations with insights into emerging trends, regulatory policies, relevant costs, market assessments, and targeted consumer profiling. Our focus groups, phone interviews, street intercepts, and market analysis efforts are just a few of the ways we’re helping successful businesses go green and succeed.