Food and Beverage Manufacturing Market Research

Food and Beverage Manufacturing Market Research

Food Manufacturing is a critical industry that produces beverages, snacks, and food products for the world’s population

Food Manufacturing is the industry that supplies meat to people worldwide.  One of the world’s largest industries, Food and Beverage Manufacturing is a large industry with millions of people employed to ensure efficient production of goods.  Millions of lives depend on the efficient functioning of the industry.  Food and Beverage Manufacturing Market Research helps companies to be more efficient, to become more profitable and to serve customer needs.

For this reason, food and beverage manufacturing market research is a vital asset for organizations in the food industry to be more efficient, become more profitable and serve customer needs. It allows producers, suppliers, distributors, and vendors to gain a more comprehensive perception of market trends, detect the potential for growth, and remain dynamic in a landscape that is constantly shifting.

Furthermore, as consumers become increasingly demanding about their health and the environment, the food industry faces a number of new obstacles and prospects that must be strategically assessed and planned for with in-depth research.

Purpose of Food and Beverage Manufacturing Market Research

Food and Beverage Manufacturing Market Research is a key tool for gathering insight into the current trends, issues, and opportunities within the food industry. The data collected can provide businesses with the necessary knowledge to make strategic decisions regarding product development, marketing, and operational moves. Particularly, it is useful for businesses to:

  • Gain valuable insights into consumer tastes and behaviors. Food and beverage manufacturing market. research can provide important information on upcoming market trends and help companies develop products that satisfy consumer needs.
  • Enable companies to understand the competitive landscape and their position compared to other enterprises.
  • Forecast market demand for food and beverage manufacturing products and identify the expected demand for specific products.
  • Provide companies with knowledge of modifications to food safety regulations, labeling protocols, and environmental regulations.

About Food and Beverage Manufacturing Market Research

In Qualitative Market Research, we conduct exploratory research to understand why consumers buy certain food products and why business executives make decisions.  We uncover preferences, habits, decision-making, and ways for companies to gain new customers.  Examples of projects include openness to new food technologies and concepts.

In Quantitative Market Research, we measure the extent to which consumers prefer certain products or how business people perceive food brands.  We can uncover new opportunities with this data and can help our clients make decisions more confidently.  We also conduct Taste Testing to examine consumer reactions to different tastes, ingredients, and flavors.

In Strategy Research, we examine the competitive dynamics, industry movements, and new opportunities in the market.  Our solutions include Go To Market Strategy, Market Opportunity and Market Sizing Assessments.

Food and Beverage Manufacturing Market Research: Market Drivers and Trends

Research into the food and beverage manufacturing market can offer invaluable knowledge of the key dynamics and developments that are influencing the sector. Notable dynamics and current trends presently impacting the food and beverage manufacturing industry are the following:

  • As consumer preferences evolve towards healthier, organic, and sustainable food products, Food and Beverage Manufacturing Market Research can assist businesses in recognizing these trends and creating corresponding products to meet the demand.
  • Cutting-edge technology advances within the food manufacturing industry such as robotics, artificial intelligence (AI), and the Internet of Things (IoT) are becoming increasingly essential to conduct food manufacturing market research. Companies must comprehend the influence of these technologies and how to use them to maximize productivity and improve overall efficiency.
  • As population demographics evolve, consumer tastes are undergoing a transformation. As a result, food manufacturing market research can assist organizations to understand these trends and create offerings that meet the requirements of different consumer segments.

Food and Beverage Manufacturing Market Research Topics

  • Food Additives
  • Food Suppliers
  • Food Exporting
  • Food and Beverage Testing
  • Food Ingredients
  • Food Pathogens and Microbiology
  • Food Packaging
  • Food Safety
  • Food Contamination
  • Food Quality Assurance / Quality Management
  • Food Logistics
  • Food Science
  • Food Technology
  • Nutrition
  • Food Equipment Manufacturing
  • Canning Technology
  • Food Procurement
  • Food Preservatives
Food Processing Market Research

Food and Beverage Industry Respondents

People we regularly survey in the Food and Beverage Manufacturing industry include:

  • Food Technologists
  • R&D Managers
  • Food Safety Managers
  • Food QA & Quality Managers
  • Inventory Managers
  • Strategic Sourcing professionals
  • Procurement Directors
  • Food Supply Chain


The key Food and Beverage sectors we cover:

  • Fisheries
  • Dairy
  • Food
  • Beverage
  • Confectionary
  • Food Processing
  • Wine
  • Spirits
  • Alcohol
Chocolate Food Manufacturing Market Research

Challenges and Opportunities in Food and Beverage Manufacturing Market Research

Market research into the food and beverage manufacturing sector can provide businesses with the insight needed to identify potential challenges and opportunities.

With the rise of technology, there are many opportunities for Food and Beverage manufacturing companies.

Growth Opportunities

  • Casual dining chains
  • High-end butcher shops
  • Specialty Foods
  • Sensory Innovation
  • Customer Experience
  • Changing demographics and tastes
  • Food-as-a-Service
  • Premium Meats
  • Online Delivery
  • Future Food Delivery with Drones & IoT
  • Automation and Robotics
  • Adoption of Artificial Intelligence
  • Plant-based proteins at major food chains
  • Vacuum-packed lamb and beef
  • Food safety post-Coronavirus

Food Innovation Opportunities

  • Plant-based meats
  • Non-GMO
  • Vegan
  • Gluten-free
  • Soy-free
  • Halal
  • Kosher
  • Packaging Innovation
  • Food Sustainability
  • Food Technology
  • AgTech
  • BioFoods
  • CBD


  • The pricing of essential materials for food manufacturing such as grains, fruits, and vegetables can be subject to great variation. Such instability in costs creates a challenge for organizations to accurately forecast expenses and effectively organize production.
  • The food manufacturing sector is immensely competitive with many organizations striving to gain market share. The entrance of new participants, including startups and direct-to-consumer brands, is further increasing the level of competition.
  • As consumer tastes continue to evolve, businesses must stay ahead of the curve to meet changing demands. Failure to do so can lead to a loss of market share and revenue.

Key market trends and future outlook

  • As consumer sentiment shifts towards more environmentally conscious food choices, businesses are expected to take actions such as reducing waste, utilizing sustainable packaging, and adopting other sustainable practices.
  • It is expected that the e-commerce trend will continue with an increasing number of customers choosing to buy groceries online. Companies that adapt to this trend by offering their customers the ability to buy and receive orders digitally will probably gain a bigger market share.
  • The food manufacturing industry is increasingly embracing globalization with organizations developing into new geographical areas to gain access to fresh markets. This tendency is anticipated to remain, as more companies seek to venture into developing economies.

Benefits of Food Manufacturing Market Research

  • Launch new product effectively
  • Boost profits
  • Acquire new customers
  • Retain existing customers
  • Expand globally
  • Reduce risk

Food Packaging Qualitative and Quantitative Market Research

SIS International offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports and insights for decision-making. We conduct interviews, surveys, focus groups and many other Market Research methods and approaches. Contact us for your next Market Research project.

Contact us for your next Market Research and Strategy Consulting Project.

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