Cosmetics Market Research; The Makeup Industry

Cosmetic Market Research

The cosmetics industry is driven by local, regional, and global trends. Cosmetics manufacturers face the continual challenge of developing new products, line extensions, and formulations that appeal to young, middle-aged, and older men and women. In addition, the creation of compelling packaging, and the positioning of cosmetic products in North America, Europe, Asia, Latin America, the Middle East, and Africa, also presents daunting logistical challenges that must be met if a cosmetics firm is to survive and be profitable in an industry known for its quick-changing nature and competitiveness.

SIS International Research has over 30 years of cosmetics market research experience with qualitative, quantitative, online surveys, home application tests, packaging tests, and central location testing. Though we operate in many areas of commerce, cosmetics are, and will continue to be, an area of dedicated focus. No one evaluates potential markets or does the exhaustive type of competitive intelligence work we do, and of course our “store intercepts” and intensive focus groups are renowned for their result-getting effectiveness. SIS has extensive experience with fragrance testing and advanced skin care studies, too.

We provide:

  • Focus Groups
  • Ethnography
  • Product Testing
  • In-Home Usage Tests (IHUTs)
  • Customer Interviews
  • Beauty Trend Tracking
  • Co-Creation
  • Competitive Analysis
  • Market Opportunity, Entry & Sizing

New companies consult with us regarding market entry studies that provide the most comprehensive overview of the possibilities and pitfalls ahead. SIS expertise in cosmetics market research extends globally. We’ll be your bridge to new markets and cultures; discovering new pathways to prosperity. Let SIS offer your cosmetics firm invaluable insight into the hearts and minds of your customers. After all, it’s their thoughts and opinions that ultimately help shape your winning strategy. We look forward to helping you thrive as you bring beauty to the world, and to breathing in the sweet fragrance … of your success.